价值感知下居家健身产品服务系统设计策略  

DESIGN STRATEGY OF HOME FITNESS PRODUCT SERVICE SYSTEM BASED ON VALUE PERCEPTION

作　　者：杨凤 何霞[1] 王家俊[1] YANG FENG;HE XIA;WANG JIAJUN

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《设计》2024年第8期78-81,共4页Design

基　　金：浙江省自然基金项目(LGG22E030005);2022浙江理工大学龙港基础研究项目(LGYJY2023012);浙江省教育厅一般科研项目(专业学位专项)(Y202250772)。

摘　　要：从设计视角出发,促进居家健身人群健身意愿向行为的有效转化。搭建多维度价值感知下居家健身产品服务系统影响用户健身意愿与行为结构模型;其次,对居家健身产品服务系统商业成功案例展开剖析,归纳其设计优势与设计不足,基于此提出设计新方向和策略。从设计视角提出“统筹实际需求,实现产品功能融合”“结合新兴技术,实现智慧服务升级”“聚焦家居环境,实现居家场景关联”“立足用户心理,实现价值感知提升”4项作为居家健身产品服务系统设计策略。以期为促进居家健身人群健身意愿向积极行为有效转化的居家健身产品服务系统设计实践提供理论依据和参考。From the perspective of design,it promotes the ef fective transformation of fitness intention to behavior of home-based fitness group.To build a structure model of the influence of home fitness product service system on users’fitness intention and behavior under multi-dimensional value perception.Secondly,it analyzes successful business cases of home fitness product service system,summarizes its design advantages and disadvantages,based on this,new direction and strategy of design are proposed.From the perspective of design,four design strategies of home fitness product service system are proposed,namely,“Overall planning of actual needs,integration of product functions”,“Integration of emerging technologies,intelligent service upgrading”,“Focusing on home environment,realizing home scene association”and“Based on user psychology,realizing value perception enhancement”.It is expected to provide theoretical basis and reference for the design practice of home fitness product service system which promotes the effective transformation of fitness intention to active behavior of home fitness group.

关 键 词：价值感知 居家健身 产品服务系统 创新设计 设计策略 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]