场景经济视域下的露营产品设计研究  

RESEARCH ON THE DESIGN OF CAMPING PRODUCTS FROM THE PERSPECTIVE OF SCENE ECONOMY

作　　者：王浩然 曹鸣[1] WANG HAORAN;CAO MING

机构地区：[1]江南大学设计学院

出　　处：《设计》2024年第8期95-98,共4页Design

摘　　要：从场景经济的背景出发,研究在当前经济消费背景和露营生活方式下露营产品的创新设计策略与方法,优化用户在露营场景下的产品使用体验。对场景经济相关理论概念进行梳理,参考场景理论和场景化架构理论,提取场景经济视域下露营生活方式和用户消费特征,构建场景经济视域下的核心露营场景,结合露营产品消费场景,提炼用户需求与设计机会点。提出场景经济视域下露营产品设计策略。从场景的视角和场景经济的背景出发,提出露营产品的创新设计路径,为相关产品设计提供参考。Based on the background of scene economy,this paper studies the design strategies and methods of camping products under the current economic consumption background and camping lifestyle,so as to optimize users’experience of using products in the camping scene.By combing relevant theoretical concepts of scene economy,referring to scenario theory and scenario-based architecture theory,extracting the camping lifestyle and user consumption characteristics from the scene economic perspective,constructing the core camping scene from the scene economic perspective,and combined with the camping product consumption scenario,refine user needs and design opportunities.Put forward the camping product design strategy from the scene economic perspective.From the perspective of scene and the background of scene economy,this paper puts forward the innovative design path of camping products,and provides reference for the design of related products.

关 键 词：场景经济 露营产品 场景理论 设计策略 用户体验 

分 类 号：TB472[一般工业技术—工业设计]