乡村振兴背景下乡村露营行为意向的影响机制研究——以京张体育文化旅游带为例  

Influence Mechanism of Rural Camping Behavior Intention Under the Background of Rural Revitalization:Taking Beijing-Zhangjiakou Sports-Culture Tourism Belt as an Example

作　　者：杨占东 梅雪 赵晨蕾 董耀华 YANG Zhandong;MEI Xue;ZHAO Chenlei;DONG Yaohua(School of Leisure Sports and Tourism,Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学体育休闲与旅游学院,北京100084

出　　处：《安徽乡村振兴研究》2024年第2期85-94,共10页ANHUI RURAL REVITALIZATION STUDIES

基　　金：国家社会科学基金项目“新发展阶段金融支持我国体育产业高质量发展的体制机制研究”(21BTY052);北京市社会科学基金项目“京津冀协同发展视角下京张体育文化旅游带产业集群融合发展研究”(21JCC049)。

摘　　要：乡村振兴背景下,露营作为一种个性化程度高、相较于封闭室内活动更为安全的新兴旅游业态,正处于蓬勃发展的时期。选取怀旧情感、地方依恋、乡村露营行为意向建立结构模型方程,以期助力乡村旅游业态发展、全面推进乡村振兴。对京张体育文化旅游带502名露营者的调查发现,露营者的怀旧情感能够对其乡村露营旅游行为意向产生显著的积极影响,地方依恋也能作为中介变量影响露营者的怀旧情感与重游意愿。基于此,得出以下启示:重视个人怀旧,创新经营模式;深化依恋情结,提高露营质量;培育重游意愿,助推乡村振兴。Under the background of rural revitalization,camping as an emerging tourism industry with a high degree of personalization,safer than closed indoor activities,is in a booming trend.This paper selects nostalgic emotion,place attachment,and rural camping behavior intention to establish structural model equations,in order to help the development of rural tourism industry and comprehensively promote the road of rural revitalization.Through a survey of 502 campers in Beijing-Zhangjiakou Sports-Culture Tourism Belt,this paper finds that the nostalgic emotion generated by campers can have a significant positive impact on their rural camping tourism behavior intention,and that place attachment can also be used as a mediating variable to influence the nostalgic emotion and revisit intention of campers.Based on this,this study draws the following insights:attaching importance to personal nostalgia to innovate the business model;deepening the attachment complex to improve the quality of camping;and cultivating the willingness to revisit to promote the revitalization of the countryside.

关 键 词：怀旧情感 地方依恋 露营旅游 乡村振兴 乡村治理 

分 类 号：G895[文化科学—体育学] F592.7[经济管理—旅游管理] F327[经济管理—产业经济]