国内体育陶瓷消费市场分析及开发策略探究  

Domestic Sports Ceramics Consumption Potential Analysis and Market Development Research

作　　者：黄弘 徐晨 Huang Hong;Xu Chen(Jingdezhen Ceramic University,Jiangxi,Jingdezhen,333403,China)

机构地区：[1]景德镇陶瓷大学,江西景德镇333403

出　　处：《陶瓷》2024年第5期21-23,62,共4页Ceramics

基　　金：江西省2023年度中央引导地方科技发展资金项目(项目编号:20231ZDE04022);江西省智库研究项目“景德镇陶瓷产业高质量发展研究”(项目编号:23ZK04)。

摘　　要：体育陶瓷是指为满足体育运动、体育文化特定需求,以陶瓷为载体,以体育运动元素、体育文化为素材制作的陶瓷器皿或陶瓷用品。体育陶瓷的发展无论对产业发展还是对人们生活质量的提高都会产生重大意义。因此,笔者整理了体育陶瓷的概念、分类和特征,分析了体育消费现状和消费潜力,并提出了几点市场开发的建议。Sports ceramics refers to the ceramic vessels or ceramic articles made with sports elements and sports culture as materials in order to meet the specific needs of sports and sports culture.The development of sports ceramics is of great significance to both the development of industry and the improvement of people's quality of life.Therefore,this paper sorts out the concept,classification and characteristics of sports ceramics,analyzes the current situation and consumption potential of sports consumption,and puts forward several suggestions for market development.

关 键 词：体育陶瓷 消费市场 开发策略 

分 类 号：TQ174[化学工程—陶瓷工业]