面向用户隐私关切的不同回收模式比较分析  

Comparative Analysis of Different Recycling Modes for User Privacy Concern

作　　者：冯艳刚 李雪梦 FENG Yangang;LI Xuemeng(School of Business,Fuyang Normal University,Fuyang 236037,China;不详)

机构地区：[1]阜阳师范大学商学院,安徽阜阳236037 [2]区域物流规划与现代物流工程安徽省重点实验室,安徽阜阳236037

出　　处：《武汉理工大学学报（信息与管理工程版）》2024年第2期245-252,共8页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：安徽省高校自然科学研究重点项目(KJ2021A0674);安徽省科研编制计划项目(2022AH030130);安徽省社会科学规划项目(AHSKQ2021D29).

摘　　要：废旧电子产品中存有大量的用户隐私信息,用户非常关注回收商对这些信息的处理,其隐私关切特性会影响废旧电子产品的回收率。在回收商投入隐私粉碎技术的情况下,分别构建了制造商回收、零售商回收、第三方回收商回收的Stackelberg博弈模型,对3种决策模型求解,探讨用户隐私关切度与产品价格、隐私粉碎技术投入水平、转移支付价格和供应链成员利润的关系。结果表明:产品的批发价、零售价与用户的隐私关切程度负相关,回收商的隐私粉碎技术投入水平、制造商的转移支付价格、各成员的利润与用户的隐私关切程度正相关;制造商负责回收时,产品批发价和零售价始终是最小的,但隐私粉碎技术投入水平始终是最高的;零售商负责回收时的隐私粉碎技术投入水平和转移支付价格始终比第三方回收商负责回收时要高;制造商回收模式对成员提高利润最有利。There is a large amount of users′privacy information in waste electronic product.Users are very concerned about the disposal of these information by recyclers and their privacy concerns can affect the recycling rate of waste electronic products.In the case of recyclers investing in privacy shredding technology,Stackelberg game models of manufacturer recycling,retailer recycling and third-party recycler recycling were constructed respectively.By solving three decision model,the relationship between user privacy concern and product prices,investment level of privacy shredding technology,transfer payment price,and the profits of each member of the supply chain is discussed.The results showed that:user privacy concern is negatively correlated with the product wholesale and retail prices,and positively correlated with recyclers′investment level in privacy shredding technology,transfer payment price,and supply chain members′profits;When the manufacturer recycle,the wholesale and retail prices of the product are always the smallest,but the invest in privacy shredding technology is always the largest;The investment level of privacy shredding technology and transfer payment price under the retailer recycling mode are always higher than those under the third-party recycling mode;In addition,the manufacturer recycling model is most beneficial for members to increase profits.

关 键 词：闭环供应链 隐私关切 STACKELBERG博弈 废旧电子产品 回收模式 

分 类 号：F253[经济管理—国民经济]