基于云模型的皮革行业品牌价值评价  

Brand Value Evaluation of Leather Industry Based on Cloud Model

作　　者：舒服华[1] 杨丽[2] SHU Fuhua;YANG Li(School of Continuing Education,Wuhan University of Technology,Wuhan 430070,China;School of International Education,Wuhan University of Science and Technology,Wuhan 430074,China)

机构地区：[1]武汉理工大学继续教育学院,湖北武汉430070 [2]武汉科技大学国际教育学院,湖北武汉430074

出　　处：《中国皮革》2024年第5期36-40,47,共6页China Leather

摘　　要：皮革产品品牌价值评价是一个模糊性和不确定性共存的复杂问题,而云模型是解决模糊性和不确定性问题的有力工具,其表达力强,决策结果直观形象,通俗易懂。本文运用云模型对皮革产品“红蜻蜓”的品牌价值进行了评价。结果表明,评价结果内涵丰富,深刻透彻,直观生动,具有较强的客观性和可靠性,使多层次评价问题充满模糊性和不确定性的难题迎刃而解。Brand value evaluation of leather products is a complex problem that coexists with ambiguity and uncer⁃tainty,and cloud models are powerful tools to solve these problems.They have strong expressive power,intuitive de⁃cision-making results,and are easy to understand.This article evaluated the brand value of the leather product"Red Dragonfly"using a cloud model.The results indicate that the evaluation results are rich in connotation,profound and thorough,intuitive and vivid,with strong objectivity and reliability.The problem of making multi-level evaluation problems full of ambiguity and uncertainty can be easily solved.

关 键 词：皮革产品 品牌价值 评价 云模型 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]