“互联网+”时代皮具企业品牌营销宣传战略与实施路径研究  

Brand Marketing Strategy and Implementation Path of Leather Goods Enterprises in the Era of“Internet+”

作　　者：程静[1] CHENG Jing(School of Rail Transit,Shaanxi College of Communications Technology,Xi'an 710018,China)

机构地区：[1]陕西交通职业技术学院轨道交通学院,陕西西安710018

出　　处：《中国皮革》2024年第5期147-149,154,共4页China Leather

基　　金：陕西省委教育工作委员会学生工作研究课题(2021XKT12)。

摘　　要：“互联网+”时代为企业的发展及营销管理带来了极大的便利及空间。本文以皮具企业作为分析对象,分析“互联网+”时代的营销特点,探讨在“互联网+”时代下皮具企业品牌宣传营销面临的挑战,并提出“互联网+”时代皮具企业品牌营销策略,旨在满足皮具企业创新化营销需求,提升皮具企业在“互联网+”时代下的市场竞争能力。The era of“Internet+”has brought great convenience and space for the development and marketing management of enterprises.This paper took leather goods enterprises as the analysis object,analyzed the marketing characteristics in the era of“Internet+”,discussed the challenges faced by leather goods enterprises in brand promo⁃tion and marketing in the era of“Internet+”,and put forward the brand marketing strategy of leather goods enterprises in the era of“Internet+”,hoping to meet the innovative marketing needs of leather goods enterprises and improve the market competitiveness of leather goods enterprises in the era of“Internet+”.

关 键 词：互联网+ 皮具企业 品牌营销 

分 类 号：TS56[轻工技术与工程—皮革化学与工程]