国外媒体公众信任度的变化及对我国媒体运作的启示  

The Changes of Foreign Media Public Trust and the Enlightenment Research to Chinese Media Operation

作　　者：徐志武 邹讯 XU Zhiwu;ZOU Xun(School of Educational Information Technology,South China Normal University,Guangzhou 510632,Guangdong,China;Institute of Digital Publishing,Wuhan University,Wuhan 430072,Hubei,China)

机构地区：[1]华南师范大学教育信息技术学院,广东广州510632 [2]武汉大学数字出版研究所,湖北武汉430072

出　　处：《惠州学院学报》2024年第2期103-109,共7页Journal of Huizhou University

基　　金：广东省科技计划项目(2023A0505010033);广州市哲学社会科学发展“十四五”规划共建课题(2023GZGJ253);华南师范大学统一战线理论研究重点课题(HT202304)。

摘　　要：在系统爬梳近五年国外媒体公众信任度研究成果基础上,从国外媒体公众信任度变化的趋势、影响、动因以及对我国媒体运作的启示四个方面探究媒体信任问题。研究发现,国外媒体的公众信任度普遍呈下降趋势。制度、媒体环境、用户自身等因素是驱动国外媒体公众信任度下降的主要原因。在此基础上提出国外媒体公众信任度变化对我国媒体运作的启示。Based on the research results of public trust in foreign media over the past five years,this paper explores the issue of media trust from four aspects:trends,influences,driving factors,and enlightenment to Chinese media operation.The study finds that public trust in foreign media is generally declining.Institutional factors,media environment,and individual factors are the main reasons driving the decline in public trust in foreign media.Building upon these findings,the article puts forward the enlightenment of the changes of foreign media public trust to Chinese media operations.

关 键 词：国外媒体 媒体信任 媒体运作 

分 类 号：G206[文化科学—传播学] G219