主题公园游客意象感知与空间结构对比研究——以河南郑州建业·华谊兄弟电影小镇为例  

A Comparative Study on Tourist image Perception and Spatial Structure of Theme Park:Take Jianye Huayi Brothers'Film Town in Zhengzhou,Henan Province as an Example

作　　者：邱雨诺 林丹[1] 周春林 QIU Yunuo;LIN Dan;ZHOU Chunlin(Shenzhen Tourism College,Jinan University,Shenzhen 518000,Guangdong,China;College of Tourism and Exhibition,Henan University of Economics and Law,Zhengzhou 450046,Henan,China)

机构地区：[1]暨南大学深圳旅游学院,广东深圳518000 [2]河南财经政法大学旅游与会展学院,河南郑州450046

出　　处：《旅游研究》2024年第3期74-86,共13页Tourism Research

摘　　要：主题公园是传播地方特色的窗口,游客对主题公园特色的感知需要和空间结构有效配合。文章以郑州建业·华谊兄弟电影小镇为案例地,利用空间句法对其空间结构的可辨识度进行分析,并通过访谈、问卷调研、ArcGIS空间分析等方法,探究游客的旅游目的地意象感知偏好及其空间分布特点。将电影小镇物质空间结构与游客主观意象感知进行对比研究后发现:电影小镇的旅游目的地意象与空间结构存在不匹配,空间设计之于游客使用体验存在差异。Theme Park is a window to spread local characteristics,and tourists'perception of the characteristics of the theme park needs to effectively cooperate with the spatial structure.This paper takes Jianye Huayi Brothers'Film Town in Zhengzhou as a case study,and uses space syntax to analyze the discernability of its spatial structure.Using Interviews,questionnaires,ArcGIS spatial analysis,and other methods to explore the tourist destination image perception preference and its spatial distribution characteristics.After a comparative study on the space structure of Film Town and the tourists'subjective image perception,it is found that there is a mismatch between the tourist destination image and the spatial structure of Film Town.This paper puts forward some suggestions for Film Town to better deal with the relationship between space and tourists,and has enlightening significance for theme park landscape planning and strengthening the construction of tourism image.

关 键 词：旅游目的地意象 空间结构 感知 主题公园 

分 类 号：F59[经济管理—旅游管理]