皮革毛皮制品的市场调研与消费者行为分析  

Market Research and Consumer Behavior Analysis of Leather and Fur Products

作　　者：宋路路 SONG Lulu(Jiangxi Institute of Fashion Technology,Nanchang 330201,China)

机构地区：[1]江西服装学院,江西南昌330201

出　　处：《西部皮革》2024年第8期27-29,共3页West Leather

摘　　要：通过问卷调查、深度访谈和市场观察收集数据,采用定量和定性的研究方法,对皮革毛皮制品市场的市场规模现状、消费群体特征、产品偏好等进行全面解析,为皮革毛皮制品企业提供深刻的市场洞察,以更好地满足不断变化的消费者需求,推动行业可持续发展。By gathering data through questionnaires,in-depth interviews,and market observations,employing both quantitative and qualitative research methods,this study provides a comprehensive analysis of the current market size,consumer characteristics,and product preferences within the leather and fur products market.It offers profound market insights for leather and fur product enterprises to better cater to the ever-changing consumer demands,thereby fostering sustainable industry development.

关 键 词：皮革 毛皮 市场调研 消费者行为 可持续性 

分 类 号：F426.86[经济管理—产业经济] F713.55