数字化时代中国皮革企业色彩营销的创新与应用策略  

Innovation and Application Strategies for Color Marketing in Chinese Leather Enterprises in the Digital Age

作　　者：许峰 XU Feng(College of Science and Culture,Jiangsu Normal University,Xuzhou 221132,China)

机构地区：[1]江苏师范大学科文学院,江苏徐州221132

出　　处：《西部皮革》2024年第8期61-63,共3页West Leather

摘　　要：通过文献综述、案例分析和经验总结,文章探讨了数字化时代中国皮革企业色彩营销的创新与应用策略。研究认为,数字化时代对色彩营销带来了挑战与机遇,企业需要制定与数字化时代相匹配的色彩营销战略规划,并激发创新意识。此外,融合数字技术的色彩设计与表达、个性化定制与用户体验以及品牌传播与推广也是创新策略的重要方面。最后,文章提出了针对数字化时代的皮革企业色彩营销发展建议和展望。Through literature review,case analysis,and experiential summaries,the article delves into the innovation and application strategies of color marketing in Chinese leather enterprises in the digital age.The study posits that the digital age presents both challenges and opportunities for color marketing,necessitating enterprises to devise color marketing strategic plans that align with the digital era and inspire innovative thinking.Furthermore,integrating digital technology into color design and expression,personalized customization and user experience,as well as brand communication and promotion,are crucial aspects of innovative strategies.Lastly,the article proposes development recommendations and prospects for color marketing in leather enterprises in the digital age.

关 键 词：数字化时代 中国皮革企业 色彩营销 创新策略 发展趋势 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]