中国服装品牌与传统手工艺跨界联名的文化认同探究  

Exploring the Cultural Identity of Cross border Collaboration between Chinese Clothing Brands and Traditional Handicrafts

作　　者：张书航 李心原 ZHANG Shuhang;LI Xinyuan(School of Art and Design,Tianjin Normal University,Tianjin 300387,China)

机构地区：[1]天津师范大学美术与设计学院,天津300387

出　　处：《西部皮革》2024年第8期126-128,共3页West Leather

摘　　要：文章主要探讨了中国服装品牌与本土手工艺跨界联名合作的文化认同现象,以及这种合作对于品牌形象塑造、文化传承以及市场拓展等方面的影响。通过深入研究和分析多个成功案例,文章探究了传统手工艺在品牌跨界联名中的积极作用。This article primarily delves into the cultural identification phenomenon of cross-border collaborative partnerships between Chinese clothing brands and indigenous handicrafts,and the impact of such collaborations on brand image formation,cultural heritage preservation,and market expansion.Through meticulous research and analysis of numerous successful cases,the article explores the positive role of traditional handicrafts in brand cross-border collaborations.

关 键 词：服装品牌 时尚产品 文化认同 

分 类 号：TS941[轻工技术与工程—服装设计与工程]