媒介化消费语境性别凝视的主体转换与边界消融  

The Subject Reversal and Boundary Melting of Gender Gaze in the Context of Media Consumption

作　　者：鞠惠冰[1] 白龙跃 JU Huibing;BAI Longyue

机构地区：[1]吉林大学文学院暨新闻与传播学院,130015

出　　处：《中华女子学院学报》2024年第3期80-85,共6页Journal of China Women＇s University

基　　金：吉林省高等教育教学改革研究课题“中国本土品牌文化塑造与国家形象传播——《品牌文化与传播》课程思政改革与建设研究”研究成果,项目编号:JLJY202294497107。

摘　　要：男性凝视理论维持男权主导性地位,将女性排除在统治框架之外,男女权力的争夺在媒介化消费语境中具象化为“性别凝视权力”的争夺。当代社会呈现出凝视的主体由男性向女性流动的轨迹,但究其根本,女性凝视因剥离了男性凝视的“性化”(性别维度对女性的异化)与“依附”(消费中权力的从属关系),更多的是一种审美化的体验。杂糅型社会语境中凝视主体的边界消融,在资本逻辑下利用数字化媒介平等地物化每一个人。在这样的背景下,刻意寻求凝视主体的身份,实际上又会落入二元对立的陷阱。The struggle for male and female power is manifested as the struggle for"gender gaze power"in the context of media consumption.Contemporary society does indeed exhibit a trajectory of the subject of gaze flowing from men to women,but fundamentally,female gaze is more of an aesthetic experience due to the detachment of the"sexualization"and"attachment"of male gaze.In terms of power relations,it is only a seemingly female centric representation,and in essence,it is still a manipulation and trickery of male gaze under capital operation.Therefore,blindly pursuing female gaze is not a panacea for pursuing gender equality,but only a touchstone.

关 键 词：男性凝视 女性凝视 身体展演 媒介化消费 边界消融 

分 类 号：C913.68[经济管理]