ESG:如何从营销手段转变为经营目的?——以化妆品行业为例  

How to turn ESG from cosmetic effect into transformative change in the beauty industry?

作　　者：夏静雯 王茁 XIA Jing-wen;WANG Zhuo(Xi’an Jiaotong-Liverpool University,Suzhou,Jiangsu 215123,China;University of Liverpool,Liverpool L693BX,UK;BeautyStreams,Florida,USA 33480)

机构地区：[1]西交利物浦大学,江苏苏州215123 [2]英国利物浦大学,利物浦L693BX [3]美妆产业智库,佛罗里达33480

出　　处：《日用化学品科学》2024年第5期81-84,共4页Detergent & Cosmetics

摘　　要：聚焦化妆品行业,采用质性研究方法,从和谐管理理论的视角分析化妆品企业ESG转型的典型案例,寻找刺破“漂绿”假面的解决之道,探索建构符合中国特色和产业特征的ESG转型路径,助力化妆品企业ESG健康可持续发展,进入义利兼顾、以善为美的新境界。Riding in the trend of sustainability and transformation compelled and propelled by the concept of ESG(Environmental,Social,Governance),companies need to make ESG one of the authentic purposes rather than one of the marketing gimmicks.From the perspective of Hexie management theory,this paper focuses on the beauty industry and adopts a qualitative research method to analyse ESG transformation cases of several leading beauty companies,seeking solutions to pierce through the facade of"greenwashing."It explores and constructs the right path to ESG transformation that is tailored to Chinese characteristics and industry requirements,laying the foundation for beauty companies to balance between profit and purpose and be a force for good.

关 键 词：环境、社会和治理(ESG) 可持续发展 和谐管理理论 企业战略转型 路径与机制 

分 类 号：TQ658[化学工程—精细化工]