短视频文化狂欢背后的价值隐忧及对策分析  

Value Hidden Worries and Countermeasure Analysis behind Short Video Culture Carnival

作　　者：张庆强 ZHANG Qingqiang(Liaocheng University,Liaocheng Shandong,252000,China)

机构地区：[1]聊城大学,山东聊城252000

出　　处：《文化创新比较研究》2024年第9期46-50,共5页Comparative Study of Cultural Innovation

摘　　要：短视频文化的蓬勃发展改变了人们的生活方式,满足了人们多样化的娱乐需求。但是人们在享受短视频文化狂欢带来轻松愉悦的同时往往会忽略掉这场狂欢背后的价值隐忧。该文研究短视频这种文化现象,特别是研究其快速发展背后的文化隐忧并提出解决对策:坚持以人民为中心的创作导向,加强主流思想引导,重塑短视频文化产品的艺术性,重塑短视频时代人的主体性,强化多主体对于短视频平台的协同监管,让短视频成为能够更好满足人民精神需要的文化产品。该文对于提升短视频文化产品的质量、创作出更多优秀短视频文化产品、发挥优秀文化产品精神文明引领作用具有重大意义。The flourishing development of short video culture has changed people's way of life and met their diverse entertainment needs.However,while enjoying the relaxed and joyful cultural revelry brought by short videos,people often overlook the hidden value concerns behind this carnival.This article studies the cultural phenomenon of short videos,especially the cultural concerns behind their rapid development,and proposes solutions:adhering to a people-centered creative orientation,strengthening mainstream ideological guidance,reshaping the artistic quality of short video cultural products,reshaping the subjectivity of people in the short video era,strengthening the collaborative supervision of multiple subjects on short video platforms,and making short videos a cultural product that can better meet the spiritual needs of the people.This article is of great significance for improving the quality of short video cultural products,creating more excellent short video cultural products,and playing a leading role in the spiritual civilization of excellent cultural products.

关 键 词：短视频 文化狂欢 流行密码 价值隐忧 文化异化 对策 

分 类 号：G206[文化科学—传播学]