中国香港与内地入境旅游市场演化特征与差异  

Evolutionary Characteristics and Differences of Inbound Tourism Markets between Hong Kong and China's Mainland

作　　者：齐文权 石张宇 QI Wen-quan;SHI Zhang-yu(School of Tourism and Urban Rural Planning,Zhejiang Gongshang University,Hangzhou,Zhejiang 310018;Zhejiang Gongshang University Hangzhou College of Commerce,Hangzhou,Zhejiang 311508)

机构地区：[1]浙江工商大学旅游与城乡规划学院,浙江杭州310018 [2]浙江工商大学杭州商学院,浙江杭州311508

出　　处：《江苏商论》2024年第5期47-50,77,共5页Jiangsu Commercial Forum

摘　　要：入境旅游是反映一个国家(地区)旅游吸引力、国际化水平的重要标志。为科学探究中国香港和内地入境旅游市场特征,基于改进的“旅游O-D”优化模型,本文从内外双视角、多维度指标对比分析两地入境客源市场的集中化和多样性特征与差异。结果显示,从内部来看,两地市场集中度均较高,但中国香港仍在不断小幅提升;内地则有所降低即多样化程度提高。两地互为对方首位市场,客源地重叠度较高,但中国香港过度依赖内地市场。从外部来看,两地“高高”“高低”市场特征相似,互为双方的双高市场,“高低”市场全为欧美国家,“低高”市场主要为中国澳门和日、蒙、菲等亚洲国家。从内外部结合来看,两地双高市场变动不大,内地一直为中国香港唯一的双高市场,而中国港澳台、韩长期为内地的双高市场,两地均无“高低”市场,双低市场数量均占比过大。市场集中化与多样性战略并无优劣之分,还要重视市场规模和持续、稳定的增长能力。内地和中国香港入境旅游在提升质量的同时,也要密切关注规模数量的增长,加强合作,共拓客源,吸引更多的外国游客经内地访港或经港访内地,提高外国游客总量,优化外国客源市场结构,推动中国入境旅游高质量发展。Inbound tourism is an important indicator of a country's(region's)tourism attractiveness and internationalization level.To scientifically explore the characteristics of the inbound tourism markets in Hong Kong,China and China' mainland,based on an improved“Tourism O-D”optimization model,this article compares and analyzes the concentration and diversity characteristics and differences of the inbound tourist source markets in the two regions from both internal and external perspectives and multi-dimensional indicators.The results show that from an internal perspective,the concentration of the markets in both regions is relatively high,but Hong Kong,China is still slightly increasing;In China' mainland,there has been a decrease in diversity,which means the degree of diversification has increased.The two regions are each other's top markets,with a high degree of overlap in customer sources,but Hong Kong,China overly relies on the mainland market.From an external perspective,the“high high”and“low”markets in the two regions have similar characteristics,serving as dual high markets for both sides.The“high”and“low”markets are mainly from European and American countries,while the“low high”markets are mainly from China,Macao,China and Asian countries such as Japan,Mongolia,and the Philippines.From the perspective of internal and external integration,there has been little change in the dual high markets of the two regions.The mainland has always been the only dual high market in Hong Kong,China,while Hong Kong,China,Macao,China,Taiwan,China,and South Korea have long been the dual high markets in the mainland.Both regions have no“high and low”markets,and the number of dual low markets is too large.There is no superiority or inferiority between market concentration and diversity strategies,and it is important to pay attention to market size and sustained and stable growth capacity.While improving the quality of inbound tourism from China' mainland and Hong Kong,China,it is also necessary to closely

关 键 词：入境旅游市场 集中化与多样性 差异 内地 中国香港 

分 类 号：F590[经济管理—旅游管理]