探索消费者心理需求与导购策略设计研究  

Exploring Consumer Psychological Needs and Guided Shopping Strategy Design Research

作　　者：庾萍[1] 黎焕坚 YU Ping;LI Huanjian(Guilin University of Electronic Technology,Guilin 541004,China)

机构地区：[1]桂林电子科技大学,广西桂林541004

出　　处：《鞋类工艺与设计》2024年第8期144-146,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：该研究旨在探索消费者购物心理与导购策略之间的关系,以有效吸引消费者参与购物过程。通过分析消费者行为模式和心理需求,提出了吸引消费者、提升购物体验和商品选择便利性的策略。以商业综合体内信息传递效率低、对顾客吸引不足等问题为设计切入点,旨在指导商业综合体智能导购交互界面的设计研究。此外,还探讨了智能化设计的规律和导购机器人的交互方式,以增加购物乐趣。This study aims to explore the relationship between consumer shopping psychology and shopping guidance strategies to effectively engage consumers in the shopping process.By analyzing consumer behavior patterns and psychological needs,strategies are proposed to attract consumers,enhance shopping experiences,and improve the convenience of product selection.With the low efficiency of information transmission and insufficient attraction to customers within commercial complexes as the design entry points,the study aims to guide the design research of intelligent shopping guide interaction interfaces in commercial complexes.Additionally,patterns of intelligent design and interaction methods of shopping guide robots are explored to increase shopping enjoyment.

关 键 词：消费者 行为模式 购物心理 导购设计 

分 类 号：F713.36[经济管理—产业经济]