视觉传达设计在品牌形象建设中的运用  

The Application of Visual Communication Design in the Brand Image Construction

作　　者：李婧妍 LI Jingyan(School of Humanities and Information,Changchun University of Technology,Changchun 130000,China)

机构地区：[1]长春工业大学人文信息学院,吉林长春130000

出　　处：《鞋类工艺与设计》2024年第8期189-191,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：近年来,在品牌形象建设中,视觉传达设计效用不可忽视,有利于深化品牌理念,实现品牌形象广泛传播。本文基于视觉传达视角,分析我国品牌形象建设现状,挖掘潜在形象设计问题,探究品牌形象建设创新路径。我国设计人员需把握时代发展风向,加强传统文化与现代设计融合力度,结合品牌目标市场,明确品牌形象建设定位,全面展现品牌形象情怀,拉近品牌与消费者距离,增强视觉传达设计效果。In recent years,in the brand image construction,the utility of visual communication design can not be ignored,which is conducive to deepening the brand concept and realizing the widespread dissemination of brand image.Based on the perspective of visual communication,this paper analyzes the current situation of China's brand image construction,excavates the potential image design problems,and explores the innovative path of brand image construction.Chinese designers need to grasp the development direction of the times,strengthen the integration of traditional culture and modern design,combine the brand target market,clarify the positioning of brand image construction,fully show the brand image feelings,shorten the distance between the brand and consumers,and enhance the effect of visual communication design.

关 键 词：视觉传达设计 品牌形象 品牌形象建设 

分 类 号：J524[艺术—艺术设计]