新媒体背景下意识形态传播风险防控研究——以浦东卫生监督机构为例  

Research on risk prevention and control of ideological communication with new media——Take Pudong Health Supervision Institution as an example

作　　者：吴正楠 吴红岩 张晓丹 吴萍 Wu Zhengnan;Wu Hongyan;Zhang Xiaodan;Wu Ping(Supervision Institute of Health Commission,Pudong New Area,Shanghai 200129,China)

机构地区：[1]上海市浦东新区卫生健康委员会监督所,上海200129

出　　处：《中国卫生法制》2024年第3期115-120,共6页China Health Law

基　　金：浦东新区卫生健康工作党委党建研究重点项目“新媒体背景下意识形态传播风险防控研究——以浦东卫生监督机构为例”(2022PDWS12)。

摘　　要：以新媒体背景下意识形态传播风险防控的重要性为出发点,针对传播特性,从传播者、传播内容、传播渠道、受众、传播效果五个维度分析传播风险点,提出风险防控措施:应当坚持党的领导,完善制度保障;加强组织管理,约束各方责任;内容有效供给,创新表达形式;提高网络安全防范,建立舆情引导和应急机制;搭建对话、沟通桥梁,培育价值取向;建立舆情监控体系,加强部门联动。Based on the importance of risk prevention and control of ideological communication with new media,this paper analyzed risk communication points from five dimensions:communicator,communication content,communication channel,audience,and communication effect.And the risk prevention and control measures were put forward measures:adhere to the leadership of the Party and improve institutional safeguards;strengthen organizational management and restrain the responsibilities of all parties;effective supply of content and innovative expression forms;improve network security prevention and establish public opinion guidance and emergency response mechanisms;build communication bridges to cultivate value orientation;establish public opinion monitoring system and strengthen linkage among departments.

关 键 词：新媒体 意识形态传播 风险防控 浦东卫生监督 

分 类 号：D902[政治法律—法学理论]