简约化插画风格在卡通玩具包装设计中的应用分析  

Analysis on the Application of Minimalist Illustration Style in Cartoon Toy Packaging Design

作　　者：喻易 YU Yi(Hubei University,Wuhan 430062,Hubei,China)

机构地区：[1]湖北大学,湖北武汉430062

出　　处：《玩具世界》2024年第3期206-208,共3页Toys World

摘　　要：如今,卡通动漫越来越受大众欢迎,消费群体不断增多,市场潜力巨大。为了迎合消费群体的喜好,卡通玩具要不断推陈出新。包装设计作为展示产品形象的重要环节,应得到重视。在卡通玩具包装设计中应用简约化插画风格符合社会流行趋势,可以满足大众审美,使卡通玩具包装达到最理想的视觉语言表达效果。文章阐述了卡通玩具包装设计现存问题,结合简约化插画风格在卡通玩具包装设计中的应用案例,探讨了简约化插画风格在卡通玩具包装设计中的应用策略。Nowadays,cartoon animation is becoming more and more popular with the public,the consumer group is increasing,and the market potential is huge.In order to cater to the preferences of consumer groups,cartoon toys should be constantly updated.As an important part of displaying product image,packaging design should be paid attention to.The application of minimalist illustration style in the packaging design of cartoon toys is in line with the popular trend of the society,which can meet the aesthetic needs of the public and make the packaging of cartoon toys achieve the most ideal visual language expression effect.This paper expounds existing problems in cartoon toy packaging design,and discusses the application strategy of minimalist illustration style in cartoon toy packaging design combined with application cases.

关 键 词：简约化插画风格 包装设计 卡通玩具 

分 类 号：TB482[一般工业技术—包装工程]