传统汽车与新能源汽车营销对比研究  

Comparative Study on Marketing of Traditional Vehicles and New Energy Vehicles

作　　者：龙丹 Long Dan(Anshun City Service Vocational School,Guizhou Anshun 5610180)

机构地区：[1]安顺城市服务职业学校,贵州安顺561018

出　　处：《内燃机与配件》2024年第8期137-139,共3页Internal Combustion Engine & Parts

摘　　要：当前中国传统汽车和新能源汽车产销量稳居全球第一,相关汽车生产企业数量众多,竞争巨大,汽车营销对各汽车企业的生存和发展起到至关重要的作用。本文通过对传统汽车和新能源汽车的特点进行分析,研究传统汽车和新能源汽车的营销方式。对传统汽车和新能源汽车营销方式进行对比研究,发现其各自优点与不同,帮助汽车企业优化自身营销方式,提升营销竞争力。Currently,China's production and sales of traditional and new energy vehicles remain the top in the world,with a large number of related automobile production enterprises and huge competition.Automobile marketing plays a crucial role in the survival and development of various automobile enterprises.This article analyzes the characteristics of traditional and new energy vehicles and studies their marketing methods.Comparative study of traditional and new energy vehicle marketing methods,discovering their respective advantages and differences,helps automotive companies optimize their own marketing methods and enhance marketing competitiveness.

关 键 词：汽车营销 传统汽车 新能源汽车 

分 类 号：F407.471[经济管理—产业经济]