基于α世代儿童认知画像的数字博物馆设计  

Design of Digital Museum Based on Alpha Generation Children's Cognitive Portrait

作　　者：欧新菊[1] 陈择键 刘云鹄 OU Xinju;CHEN Zejian;LIU Yunhu(School of Arts and Design,Yanshan University,Hebei Qinhuangdao 066004,China)

机构地区：[1]燕山大学艺术与设计学院,河北秦皇岛066004

出　　处：《包装工程》2024年第10期225-235,共11页Packaging Engineering

基　　金：河北省社会科学发展研究重点课题(20220101037)。

摘　　要：目的以α世代儿童认知需求为导向,探究符合α世代儿童的数字博物馆设计新思路。方法首先,采用文献统计分析、深度访谈、问卷调查等方法,对当下儿童的典型特征与认知特点进行分析,建构α世代儿童认知画像;其次,通过调研α世代儿童对数字博物馆的认知需求提出相关设计建议;再次,在多方面和多层次的调研与分析的基础上,提出适用于α世代儿童的数字博物馆设计策略;最后,以山海关长城博物馆为例,进行了设计实践,并对设计结果进行了评价,以验证设计的可行性。结论以α世代儿童认知需求为导向的设计策略运用在数字长城博物馆产品设计中,提出了在界面模块上要实现初步认知;在内容模块上要实现认知广度;在功能模块上要实现深度认知;在个性模块上要实现认知价值。通过系统化设计实现博物馆与α世代儿童用户之间的认知交互,为未来博物馆以儿童为对象的数字化设计开发提供想法与思路。Based on the cognitive needs of alpha generation children,the work aims to explore a new idea of digital museum design in line with Alpha Generation cognition.First of all,using the methods of literature analysis,in-depth in-terviews,questionnaires and so on,the typical characteristics and cognitive characteristics of children were analyzed to construct cognitive portraits of alpha generation children.Secondly,by investigating the cognitive needs ofα-generation children for digital museums,some suggestions were put forward.Furthermore,on the basis of multi-aspect and multi-level investigation and analysis,the design strategy of digital museum forα-generation children was proposed.Fi-nally,taking Shanhaiguan Great Wall Museum as an example,the design practice was carried out,and the design results were evaluated to verify the feasibility of the design.In conclusion,the design strategy based onα-generation children's cognitive needs is applied to the product design of the Digital Great Wall Museum.It is proposed that the initial cognition should be realized in the interface module,the cognitive breadth should be realized in the content module;the deep cog-nition should be realized in the functional module;and the cognitive value should be realized in the personality module.The cognitive interaction between museum andα-generation child users is realized through systematic design,which pro-vides ideas for future digital museum design and development.

关 键 词：α世代 认知发展 儿童认知画像 数字博物馆 

分 类 号：TB472[一般工业技术—工业设计]