新时代“红色交通线”价值可视化设计研究  

Visual Design of Value of"Red Traffic Line"in the New Era

作　　者：罗显怡[1] 陈涛[1] 宋珊 LUO Xianyi;CHEN Tao;SONG Shan(Art Design College,Chongqing Jiaotong University,Chongqing 400074,China)

机构地区：[1]重庆交通大学艺术设计学院,重庆400074

出　　处：《包装工程》2024年第10期460-468,共9页Packaging Engineering

基　　金：重庆市艺术科学研究规划项目(19QN01);重庆交通大学2023年度“两路”精神研究专项课题(2023LLJSYB06);重庆市文化社会科学重点研究基地一交通文化研究中心2023年度开放性重点项目课题(2023CTCR03)。

摘　　要：目的基于交通文化资源传播的多样性、泛在性、共享性与有效性需求,将红色交通线在特定历史时期及当代的价值引领作用以资源可视化的方式呈现,促进对交通文化的传承和发扬。方法以“可视化文化符号+产品载体”的形式,借助数字化技术实现数据可视化及文化资源物化衍生,以揭示红色交通文化的发展脉络和新时代交通的变迁。涵盖了文化重构、品牌构建、可视化表达、产品设计、周边开发及营销管理等方面,以及系统化的交通文化产品研发途径。结果通过红色交通文化视觉性创意设计实践研究,探寻有效的文化重塑设计方法,以物化手段助力文化推广,实现对红色交通文化当代传承、价值传播的补充。结论以数字化手段提高抽象文化精神在社会普及过程中的接受度。有利于弘扬爱国主义传统、构建集体记忆,对深入研究和探讨红色交通文化,使其在当代得以活化、物化地发扬,以及增强文化自信都具有重要的理论和实践意义。Based on the diversity, ubiquity, sharing and effectiveness of the communication of traffic cultural re- sources, the work aims to present the value leading role of red traffic lines in specific historical periods and contemporary times in the form of resource visualization to promote the inheritance and development of traffic culture. In the form of "visual cultural symbol + product carrier", data visualization and materialization of cultural resources were realized with the help of digital technology, so as to reproduce the development vein of red traffic culture and show the changes of traf- fic in the new era, covering cultural reconstruction, brand building, visual expression, product design, peripheral devel- opment and marketing management, as well as systematic approaches of research and development of traffic cultural products. Through practical research on visual creative design of red traffic culture, this paper explored effective cultural reconstruction design methods, helped cultural promotion by means of materialization, and supplemented the contempo- rary inheritance and value dissemination of red traffic culture. Improving the acceptance of abstract cultural spirit in the process of social popularization by digital means is of great theoretical and practical significance to carry forward the pa- triotic tradition, build collective memory, and further study and discuss the red traffic culture, so that it can be "activated" and "materialized" in contemporary times, and enhance cultural self-confidence.

关 键 词：红色交通线 价值性 可视化 设计方法 研究实践 

分 类 号：TB482[一般工业技术—包装工程]