反粉丝、非粉丝与复杂情感:三波粉丝研究浪潮后的受众研究复兴——对乔纳森·格雷教授的学术访谈  

Antifans,Nonfans and Complex Emotions:On the Revival of Audience Research after Three Waves of Fan Studies--Academic Interview with Professor Jonathan Gray

作　　者：张世超 尹一伊 谢卓潇 ZHANG Shichao;YIN Yiyi;XIE Zhuoxiao(the School of Journalism and Communication,Renmin University of China;the School of Arts and Communication,Beijing Normal University;the School of Journalism and Communication,Nanjing University)

机构地区：[1]中国人民大学新闻学院 [2]北京师范大学艺术与传媒学院 [3]南京大学新闻传播学院

出　　处：《国际新闻界》2024年第2期161-176,共16页Chinese Journal of Journalism & Communication

基　　金：北京市社会科学基金青年项目“重大题材影视作品在青年受众中的传播效果及策略研究”(项目编号:23YTC042)阶段性成果;中国人民大学中央高校建设世界一流大学(学科)和特色发展引导专项资金支持(项目编号:20RXW159)阶段性成果。

摘　　要：美国威斯康星麦迪逊分校传播艺术系的乔纳森·格雷教授深耕媒介与受众研究二十余年,尤其关注粉丝研究、电视受众研究等议题。乔纳森始终保持批判与反思的立场,另辟蹊径地关注到反粉丝、非粉丝以及对特定媒介产品抱有负面情感的受众,并指出受众研究在当下新媒介环境中所面临的机遇与挑战。此次访谈从乔纳森的研究历程开始,回顾粉丝研究的三波浪潮与领域内的最新研究进展,随后谈及他的新书《厌趣相投:媒介、受众和品味动态》对一类特殊受众——即明确表达“不喜欢”的受众的研究。最后,我们回到《复兴受众研究》,讨论广泛意义上的受众研究的发展,反思受众理论式微背后的问题,同时展望新媒介环境下的受众研究。Professor Jonathan Gray,from the Department of Communication Arts at the University of Wisconsin-Madison,has dedicated over twenty years to media and audience research,particularly emphasizing fan studies,television audience research,and other audience-related topics.Jonathan consistently maintains a critical and reflective approach,focusing on antifans,nonfans,and audiences expressing passionately negative emotions toward specific media products.He highlights the opportunities and challenges faced by audience research in the contemporary new media landscape.In this interview,we delve into Jonathan's academic background,examining the evolution of fan studies through its three waves and exploring the latest advancements in the field.Subsequently,our conversation centers on his latest book,Dislike-Minded:Media,Audiences,and the Dynamics of Taste,which concentrates on a distinct audience typethose openly expressing their"dislike".We conclude by revisiting"Reviving audience studies",engaging in a broader reflection on the factors contributing to the decline of the research paradigm and its adaptation within the framework of the new media environment.

关 键 词：乔纳森·格雷 粉丝研究 受众研究 负面情感 文化研究 

分 类 号：G206[文化科学—传播学]