人工智能与虚拟现实技术在汉服产业中的价值初探  

Exploring the Value of Artificial Intelligence and Virtual Reality Technology in the Hanfu Industry

作　　者：丁宇诚 冯艺淞 吴雨航 李浩[2] 龙雨 程子萱 颜璐 DING Yucheng;FENG Yisong;WU Yuhang;LI Hao;LONG Yu;CHENG Zixuan;YAN Lu(Sichuan University of Media and Communications,Chengdu 611730,China;Zhejiang Sci-Tech University,Hangzhou 311199,China)

机构地区：[1]四川传媒学院,四川成都611730 [2]浙江理工大学,浙江杭州311199

出　　处：《西部皮革》2024年第9期34-36,共3页West Leather

基　　金：四川传媒学院2023年校级科研项目研究类青年教师专项项目“基于文本挖掘的改良汉服消费者评论分析”(X20230948)。

摘　　要：人工智能在汉服产业中的应用,可有效提升生产效率和设计创新能力,通过数据分析和算法优化,实现精准市场需求预测和生产流程优化。同时,虚拟现实技术为汉服产业带来了全新的消费者体验和销售模式,通过虚拟试穿等方式,增强消费者的购买意愿和品牌认同感。此外,人工智能与虚拟现实的融合应用,为汉服产业提供了更精准的市场分析和营销策略,助力产业创新发展,推动产业迈向更加智能化、品牌化的新阶段。The application of artificial intelligence in Hanfu industry can effectively improve production efficiency and design innovation ability.Through data analysis and algorithm optimization,accurate market demand forecasting and production process optimization can be achieved.At the same time,virtual reality technology has brought a new consumer experience and sales model to the Hanfu industry.Through virtual fitting and other ways,consumers'purchase intention and brand identity are enhanced.In addition,the integrated application of artificial intelligence and virtual reality provides more accurate market analysis and marketing strategies for the Hanfu industry,helping the innovation and development of the industry,and promoting the industry to a new stage of more intelligent and branding.

关 键 词：人工智能 虚拟现实 汉服 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]