短视频生态下传统文化传播的困境与创新策略  

The Dilemma and Innovative Strategies of Traditional Culture Communication in the Short Video Ecology

作　　者：傅平[1] Fu Ping

机构地区：[1]辽宁经济职业技术学院,辽宁沈阳110122

出　　处：《辽宁省交通高等专科学校学报》2024年第2期51-54,共4页Journal of Liaoning Provincial College of Communications

基　　金：辽宁省教育厅高等学校基本科研项目2022年立项课题(LJKMR20222162)。

摘　　要：短视频迎合了人们娱乐化的精神需求、碎片化的阅读习惯,是当下人们获取信息、娱乐以及社交的重要渠道。传统文化需要短视频赋能助力创造性转化和创新性发展。但同时,短视频传播传统文化面临创作主体水平有待加强、内容品质有待提升等困境,通过提升内容品质、注重内容表达创新、增强场景适配等策略可以突破困境,实现短视频产业与传统文化的协同发展,增强国家软实力,助力中华民族伟大复兴。Short videos cater to people's entertainment oriented spiritual needs and fragmented reading habits,and are an important channel for people to obtain information,entertainment,and socialize today.Traditional culture requires short videos to empower creative transformation and innovative development.However,at the same time,the dissemination of traditional culture through short videos faces challenges such as the need to strengthen the level of creative subjects and improve the quality of content.By improv-ing content quality,emphasizing innovation in content expression,and enhancing scene adaptation,strate-gies are used to break through these challenges,achieve the coordinated development of the short video in-dustry and traditional culture,enhance the soft power,and assist in the rejuvenation of the Chinese nation.

关 键 词：短视频 传统文化传播 困境 策略 

分 类 号：G206.3[文化科学—传播学]