Recognition of Ethics and Sustainability:A Case Study of Coca-Cola  

作　　者：Tianfu Wang 

机构地区：[1]The University of New South Wales,Sydney 2017,Australia

出　　处：《Proceedings of Business and Economic Studies》2024年第2期73-78,共6页商业经济研究（百图）

摘　　要：Corporate ethics and sustainable development are receiving increasing attention in today’s society.More and more companies are realizing that ethical and sustainable development is not only a requirement for fulfilling social responsibility but also a key factor for achieving long-term growth and sustainable competitive advantage.As a result,companies are integrating ethics and sustainability into their strategies,decisions,and operations to achieve both business success and social benefit.However,some companies shout sustainability and environmental protection slogans;the actual practice differs from the claim.This paper combined the planning and actual data of the Coca-Cola Company and found that the Coca-Cola Company was suspected of greenwashing.While Coca-Cola does contribute to the environment,there is a difference between what it does and what it says.As for the possibility of this problem,the article also makes a relative solution and assessment.

关 键 词：COCA-COLA ETHICS SUSTAINABILITY GREENWASHING 

分 类 号：F42[经济管理—产业经济]