The Discourse-Historical Approach of Identity Construction in Corporate Promotional Videos for External Publicity Image  

作　　者：Xiaodong Wang Jing Yu 

机构地区：[1]Northeast Agricultural University,Harbin 150001,Heilongjiang Province,China [2]Zhuanghe Dexian School,Dalian 116499,Liaoning Province,China

出　　处：《Proceedings of Business and Economic Studies》2024年第2期178-183,共6页商业经济研究（百图）

摘　　要：Corporate identity construction of external publicity image is an important part of the development of enterprises.Based on Wodak’s discourse-historical approach,this study takes the text of COFCO’s English promotional video as the research object,analyzes the corporate brand image,media image,organizational image,and environmental image constructed by the enterprises from three steps:linguistic expression,discourse strategy,and theme to provide references for Chinese enterprises to enhance their international influence.

关 键 词：Corporate promotional videos External publicity image Discourse-historical approach 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]