新时代乡村旅游消费者行为特征及影响因素研究  

A Study on the Behavioral Characteristics and Influencing Factors of Rural Tourism Consumers in the New Era

作　　者：李元爽 LI Yuanshuang(Bozhou University,Bozhou Anhui 236800)

机构地区：[1]亳州学院,安徽亳州236800

出　　处：《山东农业工程学院学报》2024年第4期84-88,共5页The Journal of Shandong Agriculture and Engineering University

基　　金：安徽省高校科研项目“淮河流域文旅融合发展水平时空差异及提升路径研究”(2023AH052262);亳州学院科研项目“网络口碑对旅游决策的影响研究”(BYR2019C03)。

摘　　要：新时代,乡村旅游是助推乡村振兴战略实施的基本内容,是乡村经济、文化、生态全面发展的新引擎。本文以乡村旅游行为特征,明确其影响因素,有利于当地政府部门发掘乡村旅游经济建设的潜能,强化乡村旅游经济建设路线,提升乡村社会建设的质量与效率。结合高频次消费习惯、多元化消费需求、低成本消费管理等消费者行为特征及制约因素,提出以消费服务项目、服务设计、保障机制、评价平台为抓手的消费引导策略,以期强化乡村旅游消费者的消费行为,助推乡村振兴战略的顺利实施,促进我国社会主义现代化发展与建设。In the new era,rural tourism is the basic content that promotes the implementation of the rural revitalization strategy,and is a new engine for the comprehensive development of rural economy,culture,and ecology.Analyzing the characteristics of rural tourism behavior and clarifying its influencing factors is beneficial for local government departments to explore the potential of rural tourism economic construction,strengthen the route of rural tourism economic construction,and improve the quality and efficiency of rural social construction.The article combines the characteristics and constraints of consumer behavior such as high-frequency consumption habits,diversified consumption demands,and low-cost consumption management,and proposes a consumption guidance strategy based on consumption service projects,service design,guarantee mechanisms,and evaluation platforms.The aim is to strengthen the consumption behavior of rural tourism consumers,promote the smooth implementation of rural revitalization strategy,and promote the development and construction of socialist modernization in China.

关 键 词：新时代 乡村旅游 消费者 行为特征 影响因素 

分 类 号：F323[经济管理—产业经济]