游客凝视与权力叙事:一个分析视角——以西江千户苗寨旅游生态场域的多元治理为例  

Tourist gaze and power narration:An analytical perspective A case study of diversified management of the tourism ecological field of Xijiang Qianhu Miao Village

作　　者：李锦宏[1] 郝彦博 LI Jinhong;HAO Yanbo(College of Tourism and Culture Industry,Guizhou University,Guiyang 550025,China)

机构地区：[1]贵州大学旅游与文化产业学院,贵州贵阳550025

出　　处：《资源开发与市场》2024年第5期780-789,共10页Resource Development & Market

基　　金：国家社会科学基金项目(编号:21BGL018)。

摘　　要：发展民族村寨旅游已成为中国少数民族地区巩固脱贫攻坚成果、实施乡村振兴战略的重要途径。选取贵州省黔东南州雷山县西江千户苗寨作为研究案例地,运用共生理论、场域论构建民族村寨旅游生态场域,通过旅游凝视理论,运用Amos软件分析被凝视主体施加力量的权力叙事行为路径系数,据以探讨凝视主体的共生交互与协同治理逻辑。结果表明:(1)民族村寨旅游生态场域存在多元主体交互凝视,附加主体“非人形化”叙事行为间接参与叙事;(2)游客凝视视角下,游客与各主体之间交互共生与政府的监督管理、办事有效、居民的民风淳朴、易于沟通、企业的诚信经营、服务良好等权力叙事行为显著正相关;“主客凝视”对于构造“多元治理-持续增效”的民族村寨旅游生态场域影响最强;(3)基于游客凝视的视角,游客对居民的民风淳朴、原真性体验,特色鲜明等权力叙事行为认知较好,对政府的监督管理、政策优惠、办事有效等权力叙事行为上同意感较强。Developing ethnic village tourism has become a vital way for consolidating poverty alleviation achievements and implementing rural revitalization strategies in ethnic minority areas of China.This paper selected the Xijiang Qianhu Miao Village in Leishan County,Qiandonghan Prefecture,Guizhou Province as a case study,and used symbiosis theory and field theory to construct a tourism ecological field for ethnic villages.Through tourism gaze theory,Amos software was used to analyze the path coefficient of power narrative behavior exerted by the gaze subject,in order to explore the symbiotic interaction and collaborative governance logic of the gaze subject.The results showed that:①There were multiple subjects interacting and gazing in the tourism ecological field of ethnic villages,with additional subjects indirectly participating in the narrative behavior of“dehumanization”.②From the perspective of tourist gaze,there was a significant positive correlation between the interaction and symbiosis between tourists and various subjects,as well as the power narrative behaviors of government supervision and management,effective handling of affairs,simple and honest customs of residents,easy communication,honest operation of enterprises,and good service.The“subject object gaze”had the strongest impact on the construction of an ecological field of ethnic villages with“diversified governance and sustained efficiency enhancement”.③From the perspective of tourist gaze,tourists had a better understanding of the power narrative behaviors of residents,such as simple folk customs,authentic experiences,and distinctive features.They also had a strong sense of agreement with the govemmert's supervision and management,policy incentives,and effective handling of affairs.

关 键 词：游客凝视 生态场域 共生理论 旅游治理 

分 类 号：F590-05[经济管理—旅游管理]