非物质设计语境下非遗创意产业的发展策略  

Development Strategy of Intangible Cultural Heritage Creative Industry in the Context of Intangible Design

作　　者：王紫葉 王健[1] WANG Ziye;WANG Jian(School of Design and Art,Changsha University of Science and Technology,Changsha,Hunan,410014)

机构地区：[1]长沙理工大学设计艺术学院,湖南长沙410014

出　　处：《湖南包装》2024年第2期48-50,59,共4页

基　　金：2022年湖南省研究生科研创新项目(CX20220965)。

摘　　要：非物质设计作为一种以信息设计与服务为基础的新设计理念,颠覆了传统的物质设计,符合信息化时代发展的潮流,对我国非遗传承和保护具有一定的启迪意义。文章深入探讨了非物质设计的设计理念,并归纳了其设计的本质特征。通过分析非物质设计与非遗、非遗与文化创意产业之间的关系,在充分发挥非物质设计优势的基础上,为非遗创意产业的创新性发展提供可行性方案,以期为非遗的传承与保护开辟新的思路。As a new design concept based on information design and service,intangible design subverts the traditional material design,conforms to the development trend of the information age,and has certain enlightenment significance for the inheritance and protection of intangible cultural heritage in our country.This paper deeply discusses the design concept of immaterial design,and sums up the essential characteristics of its design.By analyzing the relationship between intangible design and intangible cultural heritage,and between intangible cultural heritage and cultural creative industry,based on giving full play to the advantages of intangible design,feasible schemes are provided for the innovative development of intangible cultural creative industry,with a view to opening up new ideas for the inheritance and protection of intangible cultural heritage.

关 键 词：非物质设计 非物质文化遗产 文化创意产业 

分 类 号：J505[艺术—艺术设计] G124[文化科学]