短视频对武术文化传播的影响与促进研究  

Research on the Influence and Promotion of Short Video on the Dissemination of Wushu Culture

作　　者：轩心越 张琪琳 Xuan Xinyue;Zhang Qilin(Zhongyuan Wushu Research Institute,Henan University,Kaifeng Henan 475001,China)

机构地区：[1]河南大学中原武术研究院,河南开封475001

出　　处：《武术研究》2024年第5期60-62,共3页Wushu Studies

摘　　要：文章运用文献资料法和逻辑分析法等研究方法,通过分析武术在短视频平台的传播现状,阐述当前的武术内容传播的三种主要形式:个人表演型、比赛宣传型、动作教学型;基于这些表现形式的弊端,导致武术传播内容碎片化、形式单一、缺乏文化价值观引导;对此提出武术内容传播的可行性对策,在短视频平台要系统持续化传播、多样化其表现形式、传播内容科普化,以此促进武术文化在短视频平台的传播推广。This article employs research methods such as literature review and logical analysis to analyze the current status of the dissemination of Wushu on short video platforms.The article elaborates on the three main forms of Wushucontent dissemination,namely personal performance,competition promotion,and action teaching.The drawbacks of these forms lead to fragmented content,a single form,and a lack of guidance on cultural values in the dissemination of Wushu.Feasible strategies for the dissemination of Wushu content are proposed,including systematic and sustained dissemination on short video platforms,diversification of its forms of expression,and popularization of the content.These measures are aimed at promoting the dissemination and popularization of Wushu culture on short video platforms.

关 键 词：武术短视频 武术传播 武术创新发展 

分 类 号：G85[文化科学—民族体育]