差异性战略企业社会责任对财务绩效的影响 ——来自精准扶贫的启示  

The Impact of Differentiated Strategic Corporate Social Responsibility on Financial Performance:Inspiration From Targeted Poverty Alleviation

作　　者：李健[1,2] 贾娟娟 LI Jian;JIA Juan-juan

机构地区：[1]北京理工大学人文与社会科学学院 [2]北京理工大学管理与经济学院

出　　处：《北京社会科学》2024年第5期70-84,共15页Social Sciences of Beijing

基　　金：国家自然科学基金一般项目(71373022)——环境行为的影响因素、影响机理及治理机制。

摘　　要：基于2016—2019年A股上市公司精准扶贫项目支出数据,采用Heckman二阶段模型实证考察了差异性战略企业社会责任对财务绩效的影响,并检验了企业能力与企业所有权属性的差异性影响,结果显示:第一,企业社会责任作为一种差异性战略可以促进企业财务绩效的提升;第二,企业能力越强,越能够在差异性战略企业社会责任活动中同时促进社会绩效和财务绩效的提升;第三,相对于国有企业而言,民营企业更善于发挥战略性企业社会责任的战略效果。研究结果表明,企业社会责任可以作为一种差异性战略,使企业获得差异性竞争优势,进而促进财务绩效提升。企业结合不同的战略履行企业社会责任具有一定的现实意义。Based on the expenditure data of targeted poverty alleviation projects of A-share listed companies from 2016 to 2019,this paper empirically examines the impact of differentiated corporate social responsibility on financial performance by using Heckman s two-stage model.And it also examines the differential effects of firm s capability and ownership attributes.The results show that:firstly,corporate social responsibility as a differentiated strategy can promote corporate financial performance;secondly,the stronger the enterprise s ability,the more it can promote the improvement of social performance and financial performance at the same time in the differentiated strategic corporate social responsibility activities;thirdly,compared with state-owned enterprises,private enterprises are better at playing the strategic effect of strategic corporate social responsibility.The results show that corporate social responsibility can be used as a differentiation strategy,which can make the enterprises obtain the competitive advantage and promote the financial performance.It is of practical significance for enterprises to combine different strategies to fulfill corporate social responsibility.

关 键 词：差异性战略企业社会责任 战略管理 精准扶贫 财务绩效 

分 类 号：C930[经济管理—管理学]