疫情影响下虚拟旅游产业的时代特征与认知省思  

The Era Characteristics and Cognitive Reflection of Virtual Tourism Industry under the Impact of the Epidemic

作　　者：朱光良 ZHU Guang-liang(Southwest University of Science and Technology,Mianyang,Sichuan 621010)

机构地区：[1]西南科技大学,四川绵阳621010

出　　处：《江苏商论》2024年第6期75-78,共4页Jiangsu Commercial Forum

基　　金：四川省社会科学重点研究基地、四川省教育厅人文社会科学重点研究基地四川旅游发展研究中心项目:后疫情时代下四川智慧旅游的场所虚拟开发与人地依恋表达(LY22-41)的研究成果。

摘　　要：新冠疫情的全球肆虐对社会发展以及经济生活造成了严重影响,其中人员流动的硬性阻隔更是加剧了以出行为首要前提的实地旅游产业走向。这一现状使传统旅游产业饱受风霜,患染举步维艰的发难脉象。在此之际,虚拟旅游一跃成为人们探索自由、破解时空隔阂的纽带。在技术迭代的层层变革中与物理世界的内容相互接洽,为疫情境态下民众生活焦虑的疏散与现实困境的逃离提供了身心愉悦的场所。基于此,本文根据疫情影响下旅游产业的发展脉象与现实情景,从虚拟旅游的兴起背景与生发机制入手,探究快速萌发的动能以及现代表现的特征,洞悉虚拟旅游产业的演化风险,提出认知层面的产业省思,为新时代旅游产业的转型与升级提供一定的启发与参考价值。The global epidemic of COVID-19 has had a serious impact on social development and economic life,among which the rigid barrier of personnel mobility has exacerbated the trend of field tourism industry,which is the primary premise for action.This situation has caused the traditional tourism industry to suffer from wind and frost,and has become a difficult situation to overcome.At this time,virtual tourism has become a link for people to explore freedom and break down the barriers between time and space.In the layers of technological iteration and transformation,it is in line with the content of the physical world,providing a place of physical and mental pleasure for the evacuation of people's life anxiety and the escape of real difficulties under the epidemic situation.Based on this,this article starts with the background and mechanism of the rise of virtual tourism under the influence of the epidemic,explores the rapidly emerging momentum and modern characteristics of the tourism industry,understands the evolutionary risks of the virtual tourism industry,proposes cognitive level industry reflections,and provides some inspiration and reference value for the transformation and upgrading of the tourism industry in the new era.

关 键 词：疫情影响 旅游产业 虚拟现实 认知省思 

分 类 号：F59[经济管理—旅游管理]