传统刺绣元素在现代产品包装设计中的运用  

Application of traditional embroidery elements in modern product packaging design

作　　者：吴嘉怡 徐雪怡 惠丹婷 童依婷 兰青 楼钧雯 陈淑聪 WU Jiayi;XU Xueyi;HUI Danting;TONG Yiting;LAN Qing;LOU Junwen;CHEN Shucong(College of Design,Jiaxing University,Jiaxing 314050,China)

机构地区：[1]嘉兴大学设计学院,浙江嘉兴314050

出　　处：《染整技术》2024年第5期76-80,共5页Textile Dyeing and Finishing Journal

基　　金：浙江省社会科学界联合会研究课题成果(2023N067);教育部人文社科一般项目成果(20YJA760005);嘉兴大学2023年度校级SRT计划项目(8517231150)。

摘　　要：从传统刺绣元素在现代包装中的设计运用法则出发,剖析传统刺绣元素在包装产品设计中的运用模式,旨在解决传统刺绣元素在现代包装设计中的创造性转化和创新性发展问题。研究发现,传统刺绣元素在包装产品设计中主要有3种运用模式:(1)介质,即刺绣依附的载体,如罐盖包装;(2)方式,即在刺绣元素如何与包装融合,如在包装外包装上印有刺绣图案或刺绣纹样;(3)部位,即在包装的哪些部位应用刺绣元素,如在内盒的侧边或顶部印有刺绣图案。并从图案配色、材料选择、工艺技法方面的创造性转化法则中进行归纳总结,打破刺绣的传统刺绣艺术形式并提出新的设计思路。Starting from the design application rules of traditional embroidery elements in modern packaging,the application mode of traditional embroidery elements in packaging product design is analyzed,aiming to solve the problem of creative transformation and innovative development of traditional embroidery elements in modern packaging design.Re-search has found that there are three main application modes of traditional embroidery elements in packaging product de-sign:first,the medium,referring to the carrier that embroidery attaches to,such as can lid packaging.Second,the integra-tion method,detailing how embroidery elements are seamlessly integrated with packaging,such as embroidery patterns printed on the outer packaging.Third,the location,which refers to the application of embroidery elements in which parts of the packaging,such as the sides or tops of the inner box.Furthermore,the creative transformation rules are summarized from pattern color matching,material selection,and craftsmanship techniques,breaking the traditional form of embroidery art and proposing new design ideas.

关 键 词：传统刺绣 包装 设计 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]