梁平年画元素在地域农产品包装设计中的应用研究  

Research on the Application of Liangping New Year Picture Elements in Regional Agricultural Product Packaging Design

作　　者：叶琪 YE Qi(School of Fine Arts,Sichuan University of Arts and Sciences,Dazhou 635006,China)

机构地区：[1]四川文理学院美术学院,四川达州635006

出　　处：《绿色包装》2024年第4期82-85,共4页Green Packaging

基　　金：巴渝民间艺术研究中心2022年度资助项目(梁平年画元素在地域特产包装设计中的应用研究BYMY22C02)。

摘　　要：随着乡村振兴政策的不断深入,越来越多优质的地域特色农产品受到了消费者的追捧,具有地域文化元素的产品包装也越来越受到企业的重视。丰富多样的包装形式不仅能够体现当地的文化特色,也能为地方特色文化的保护和传承提供多元化的渠道。本文从梁平年画的图式构成入手,从构图、造型、色彩、线条上分析了梁平年画的元素构成;探讨梁平年画元素与梁平地域农产品包装的内在联系,年画元素应用于地域特产的应用价值;从现代设计的艺术观念与设计原则出发,将梁平年画的图式进行提取,提出了梁平年画元素在地域特产包装设计中的应用策略。With the continuous deepening of rural revitalization,more and more high-quality regional characteristic agricultural products have been sought after by consumers,and product packaging with regional cultural elements is increasingly valued by enterprises.The rich and diverse packaging forms not only reflect the local cultural characteristics,but also provide diversified channels for the protection and inheritance of local characteristic culture.This article aims to start with the schematic composition of Liangping New Year paintings and analyze the element composition of Liangping New Year paintings from the perspectives of composition,shape,color,and lines;Explored the internal relationship between the elements of Liangping New Year paintings and the packaging of agricultural products in the Liangping region,and the application value of New Year painting elements in regional specialties;Starting from the artistic concepts and design principles of modern design,the pattern of Liangping New Year paintings is extracted,and the application strategy of Liangping New Year painting elements in regional specialty packaging design is proposed.

关 键 词：梁平年画 木版年画 包装设计 农产品包装 

分 类 号：TB48[一般工业技术—包装工程]