“新媒体营销”产教融合课程改革的路径及策略研究  

Research on Path and Strategy of the Curriculum Reform of Production-Education Integration of"New Media Marketing"

作　　者：李迎迎 丁纪喜 Li Yingying;Ding Jixi(Business School of Huaiyin Normal University,Huai'an Jiangsu 223001;Personnel Office of Huaiyin Normal University,Huai'an Jiangsu 223300)

机构地区：[1]淮阴师范学院商学院,江苏淮安223001 [2]淮阴师范学院人事处,江苏淮安223300

出　　处：《山东纺织经济》2024年第4期35-38,共4页Shandong Textile Economy

基　　金：淮阴师范学院2024年校级教育教学改革研究项目“产教融合背景下市场营销专业核心课程教学体系改革与实践研究”(编号:2024HSJG047)研究成果之一;2022年江苏省社会科学基金青年项目(编号:22GLC016)

摘　　要：随着大数据人工智能等信息技术的不断发展,传统的新媒体营销已经不能满足社会和企业的需要,因此“新媒体营销”课程改革势在必行。新媒体营销产教融合课程改革是为了提高学生的实践能力和综合素质,以适应行业企业的需求和发展。通过与行业企业的紧密合作,对课程进行重新规划和设计,改革教学方法和考核方式,加强实践教学和教师培训,提供创新创业支持等措施,提高学生的实践能力和综合素质,为未来职业发展打下坚实的基础,为“新媒体营销”课程发展形成示范辐射作用。With the continuous development of information technology such as big data and artificial intelligence,traditional new media marketing cannot meet the needs of society and enterprises.Therefore,the course of"New Media Marketing"also needs to be reformed.The reform of the new media marketing industry-education integration curriculum is to improve students'practical ability and comprehensive quality to meet the needs and development of industry and enterprises.Through close cooperation with industry and enterprises,the curriculum is re-planned and designed,teaching methods and assessment methods are reformed,practical teaching and teacher training are strengthened,and innovation and entrepreneurship support measures are provided,to improve students'practical ability and comprehensive quality,lay a solid foundation for future career development,and form a demonstration and radiation effect for the development of the New Media Marketing"course.

关 键 词：新媒体营销 产教融合 教学改革 

分 类 号：G642[文化科学—高等教育学]