智能时代用户连接力研究——以出版企业运营为视角  

User Connection in Intelligent Era:From the Perspective of Publishing Enterprise Operation

作　　者：程忠良 严三九 CHENG Zhong-liang;YAN San-jiu(School of Journalism and Communication,Shanghai University,Shanghai 200072,China;School of Journalism and Communication,Anqing 246133,China)

机构地区：[1]上海大学新闻传播学院,上海200072 [2]安庆师范大学传媒学院,安徽安庆246133

出　　处：《编辑之友》2024年第5期50-55,共6页Editorial Friend

基　　金：2023年国家社会科学基金项目“人工智能时代数字出版业‘反脆弱性’路径研究”(23BXW102)。

摘　　要：文章提出出版企业运营的用户连接力战略问题,利用复杂网络和空间理论等分析工具,从重塑连接力角度出发,论证信息技术革命环境下出版企业发展用户连接力战略的必要性、可能性及边界。文章认为,用户连接是形成连接力的必要步骤,是经由媒介形塑的;用户连接是一个动态、用户关系再生产的空间,形塑用户连接关系空间中的媒介、内容(或服务)、时间、空间、情感及行为等因素都应视作连接的重要因素;而出版企业连接力的形成则应是在用户连接基础上,探索其可塑造、可拥有的用户连接技术能力、连接运营能力、连接服务能力等,进而形塑出版企业发展的竞争优势。This article proposes the strategic issue of user connectivity in the operation of publishing companies.Using complex network and spatial theory analytical tools,the article demonstrates the necessity,possibility,and boundaries of developing user connectivity strategies for publishing companies in the context of the information technology revolution from the perspective of reshaping connectivity.The article argues that user connectivity is a necessary step in forming connectivity,and user connectivity is shaped through media.User connectivity is a dynamic,user relationship reproduction space,and the factors shaping the user connectivity relationship space such as media,content(or service),time,space,emotion,and behavior should all be considered important factors of connectivity.The formation of connectivity power is based on user connectivity.It is also necessary for publishing companies to explore and build their malleable and possessable user connectivity technology capabilities,connectivity operation capabilities,and connectivity service capabilities,and use them to shape the competitive advantage of publishing company development.

关 键 词：连接 边界 用户 出版企业 

分 类 号：G230[文化科学]