非遗传承与创新背景下的昌黎地秧歌文创产品设计  

Design of Cultural and Creative Products Based on the Intangible Cultural Heritage Elements of Changli Yangko

作　　者：张浙丽 楼珈彤 李会东 ZHANG Zhe-li;LOU Jia-tong;LI Hui-dong(Art Academy,North China University of Science and Technology,Tangshan Hebei 063210,China)

机构地区：[1]华北理工大学艺术学院,河北唐山063210

出　　处：《华北理工大学学报（社会科学版）》2024年第3期91-97,共7页Journal of North China University of Science and Technology(Social Science Edition)

基　　金：河北省省属高校基本科研业务费项目“昌黎地秧歌多元化视觉传播设计研究”(JSQ2022003);河北省文化艺术科学规划和旅游研究项目“‘视觉昌黎’河北地秧歌线上传播视觉设计研究”(HB23-YB048)。

摘　　要：挖掘昌黎地秧歌的非遗文化元素,并将其应用到旅游文创产品的设计中,传承与发扬河北省昌黎县的地秧歌文化,助力地区旅游经济的发展。通过分析昌黎县现有文创产品的优缺点,归纳文创产品设计原则和方法,对非遗元素进行设计因子分析,根据设计因子提取了视觉元素,从而进一步指导文创产品的设计与实践。以昌黎地秧歌文化元素为基础设计开发的文创产品,关注产品实用性功能的同时更注重其文化内涵的表达,对继承与发扬河北地域文化有着重要的意义,也为其他非遗类文创产品设计开发提供了新思路。Explore the intangible cultural elements of Changli Yangko and apply them to the design of tourism cultural and creative products.Inherit and develop the local Yangko culture in Changli County,Hebei Province,and promote the development of the regional tourism economy.By analyzing the advantages and disadvantages of cultural and creative products in the market of Changli County,and summarizing the design principles and methods of cultural and creative products,design factors analysis is conducted on the intangible cultural elements of Changli Yangko.Visual elements are extracted based on design factors to further guide the design and practice of cultural and creative products.The cultural and creative products designed and developed based on the cultural elements of Changli Yangko not only focus on the practical functions of the products,but also pay more attention to the expression of their cultural connotations.This is of great significance to inherit and promote the regional culture of Hebei,and also provides new ideas for the design and development of other cultural and creative products of intangible cultural heritage.

关 键 词：昌黎地秧歌 非遗 文创 设计 旅游 

分 类 号：J529[艺术—艺术设计]