中国海滨浴场网络关注度时空演变及影响因素研究  

A Study on the Temporal and Spatial Evolution and Influencing Factors of the Network Attention of Chinese Beach Baths

作　　者：徐珩 张佑印 Xu Heng;Zhang Youyin(School of Urban Planning and Design,Peking University Shenzhen Graduate School,Shenzhen 518055,China;School of Leisure Sports and Tourism,Beijing Sport University,Beijing 518055,China)

机构地区：[1]北京大学深圳研究生院城市规划与设计学院,广东深圳518000 [2]北京体育大学体育休闲与旅游学院,北京100084

出　　处：《旅游论坛》2024年第3期13-25,共13页Tourism Forum

摘　　要：网络关注度是测量潜在旅游者对目的地旅游关注情况及需求变化的重要手段之一。文章基于百度指数,以我国31个省(区、市,不含香港地区、澳门地区、台湾地区)的海滨浴场旅游网络关注度为研究对象,运用季节性强度指数、地理集中度指数、赫芬达尔系数、地理探测器等方法,探讨我国居民对海滨浴场网络关注度的时空演化规律及影响因素。结果表明:从时序演化上来看,2012-2022年我国海滨浴场的年度网络关注度呈倒“U”型发展格局,季节性网络关注度差异显著,旺季较短且集中在夏季,月关注度呈“单波浪”型分布;从空间演变上来看,空间分异显著,2012-2022年省域分异格局从东南地区向西南地区剧烈变动,首位差异扩大,由均衡向集聚状态演变;从空间分异上来看,空间集聚趋于分散状态,整体呈“东高-西低”的阶梯状递减特征,集中在西南、中部地区;从影响因素上来看,网络发达程度、经济发展水平、城市化水平、自然环境水平、环境污染程度、水体保护程度、水产业发展程度等共同影响着中国海滨浴场网络关注度的空间分布格局;交互探测中,以双因子增强为主,非线性增强为辅,水产业发展程度因子解释力高。Network attention is one of the important means to measure the attention and demand changes of potential tourists to destination tourism.Based on Baidu index,taking the attention of the seaside bathing beach tourism network of 31 provinces(regions,cities)in China(excluding Hong Kong,Macao and Taiwan)as the research object,using the methods of seasonal intensity index,geographical concentration index,Hufindahl coefficient,geographical detector,etc.,this paper discusses the temporal and spatial evolution of the attention of Chinese residents to the seaside bathing beach network and its influencing factors.The results show that:(1)From the perspective of temporal evolution,from 2012 to 2022,the attention of China's seaside bathing network showed a trend of"rising first,tending to be stable,and then falling in a straight line",with significant seasonal differences.The monthly attention was distributed in a"single wave"pattern,and the peak season was short and concentrated in summer;(2)From the perspective of spatial evolution,there is significant spartial differentiation.From 2012 to 2022,the pattern of provincial differentiation changed dramatically from southeast to southwest,with the first difference expanding,and from equilibrium to agglomeration;(3)From the perspective of spatial differentiation,spatial agglomeration tends to be in a decentralized state,with a stepwise decreasing feature of"high in the east and low in the west",concentrated in the southwest and central regions;(4)From the perspective of influencing factors,the degree of network development,the level of economic development,the level of urbanization,the level of natural environment,the degree of environmental pollution,the degree of water protection,and the degree of aquaculture development jointly affect the spatial distribution pattern of the attention of China's seaside bathing network.

关 键 词：海滨浴场 网络关注度 时空演变 地理探测器 影响因素 

分 类 号：F592[经济管理—旅游管理]