融合消费者群体创造的产品创意设计方法  

A Product Creative Design Method That Incorporates the Creation of Consumer Groups

作　　者：朱上上[1] 于慧伶 董烨楠 罗仕鉴[2] ZHU Shangshang;YU Huiling;DONG Yenan;LUO Shijian(School of Design and Architecture,Zhejiang University of Technology,Hangzhou 210023;College of Computer Science and Technology,Zhejiang University,Hangzhou 310027)

机构地区：[1]浙江工业大学设计与建筑学院,杭州210023 [2]浙江大学计算机科学与技术学院,杭州310027

出　　处：《机械工程学报》2024年第5期276-287,共12页Journal of Mechanical Engineering

基　　金：国家自然科学基金(61902354,52075478);国家重点研发计划(2021YFF0900603)资助项目。

摘　　要：当今产品创意设计已由B2C(Business-to-Customer)向C2B(Customer-to-Business)转型,消费者参与度提升成为了企业的增长点。消费者参与有利于提高其参与感和对品牌的认可度,并能辅助企业人员完成创意探索、迭代过程。但当前消费者群体参与不够深入,且其碎片化创意元素无法有效捕捉利用。针对该问题,提出了一种融合消费者群体创造的产品创意设计方法,旨在促进消费者群体持续参与到产品创意设计过程中,辅助企业人员灵活捕捉并运用群体多元灵感来优化设计方案。首先,分析了群体创造在创意设计过程中的应用,建立了融合消费者群体创造的产品创意设计过程模型;然后运用文本挖掘和基于粗数的TOPSIS方法,研究了基于群体灵感的创意元素量化与识别方法以及基于群体评价的创意方案推演与优化方法,并在此基础上开发了融合消费者群体创造的产品创意设计系统。以桌面加湿器的设计为例,验证了所述方法的可行性与有效性。结果表明,所提出的方法能够有效拓展企业人员创意探索空间,提高消费者群体参与感。In the contemporary landscape,product design has shifted from a Business-to-Customer(B2C)model to a Customer-to-Business(C2B)paradigm.This transformation has highlighted consumer engagement as a pivotal growth factor for companies.Engaging consumers not only enhances their sense of involvement and brand loyalty but also aids designers in their creative exploration and in refining their designs.However,a challenge arises in the shallow involvement of consumer groups and the ineffective capture and utilization of their fragmented creative inputs.To address this issue,we propose a method for creative product design that integrates ideas generated by consumer groups.This method aims to foster sustained consumer involvement in the creative design process and to enable designers to flexibly harness diverse inspirations from these groups to enhance their work.Initially,the research analyzes the role of group creativity in the design process and establishes a consumer group-integrated product creative design process model.Subsequently,employing text mining and the Technique for Order Preference by Similarity to Ideal Solution(TOPSIS)based on rough numbers,the study delves into quantifying and identifying creative elements derived from group inspiration,as well as deducing and optimizing creative schemes based on group evaluations.Building on these foundations,a product creative design system that incorporates consumer group creativity is developed.The efficacy and feasibility of this proposed method are demonstrated through the example of designing a desktop humidifier.Results indicate that this method significantly broadens the creative scope for designers and enhances the participation and engagement of consumer groups in the design process.

关 键 词：消费者参与 群体创造 创意设计过程模型 产品设计 创意设计系统 

分 类 号：TB472[一般工业技术—工业设计]