转基因作物的市场营销策略与消费者接受度研究  

Research on the Marketing Strategies and Consumer Acceptance of Genetically Modified Crops

作　　者：张朝霞 Zhang Zhaoxia(Shanxi Institute of Economics and Busuness,Taiyuan,030024)

机构地区：[1]山西经贸职业学院,太原030024

出　　处：《分子植物育种》2024年第10期3274-3281,共8页Molecular Plant Breeding

基　　金：山西省哲学社会科学规划办公室项目(2022YY103)资助。

摘　　要：转基因作物作为全球农业领域的关键技术之一,面临着市场推广和消费者接受程度的重要挑战。本研究概述了转基因作物的发展历史及全球市场概况,详细探讨了主要转基因作物在市场上的地位、不同地区对其态度的差异以及政策的影响,着重分析了农业企业的市场定位、品牌推广、价格战略以及政府政策的作用。通过研究消费者接受程度的关键因素,本研究发现不同地区和文化对于转基因作物的差异性认知,以及科学的信息传播和产品安全性对于提高消费者接受程度的关键性作用。本研究期望促进全球范围内转基因作物市场的可持续发展,同时为农业企业、政府决策者和科学家提供了有益的参考,以推动转基因作物在全球的广泛应用。As one of the key technologies in the global agricultural field,genetically modified crops face significant challenges in market promotion and consumer acceptance.This study provides an overview of the development history and global market of genetically modified crops,and explores in detail the position of major genetically modified crops in the market,the differences in attitudes towards them in different regions,and the impact of policies.It focuses on analyzing the market positioning,brand promotion,price strategy,and the role of government policies of agricultural enterprises.By studying the key factors influencing consumer acceptance,this study found that different regions and cultures have different perceptions of genetically modified crops,and scientific information dissemination and product safety play a crucial role in improving consumer acceptance.This study aims to promote the sustainable development of the global genetically modified crop market and provide useful references for agricultural enterprises,government decision-makers,and scientists to promote the widespread application of genetically modified crops worldwide.

关 键 词：转基因作物 营销策略 消费者接受程度 地域文化差异 可持续发展 

分 类 号：F316.1[经济管理—产业经济] S188[农业科学—农业基础科学]