认同性经济视角下的佛山木版年画生产性保护实践  

A Study of the Productive Protection Practices of Foshan Woodblock New Year Prints from the Perspective of Identity Economics

作　　者：卢真 Lu Zhen

机构地区：[1]中山大学中国非物质文化遗产研究中心 [2]中山大学中国语言文学系

出　　处：《艺术与民俗》2024年第1期62-69,共8页Journal of Arts and Folklore

摘　　要：认同性经济是经济民俗学的重要理论,认为认同性是民俗生产和消费的重要前提。在认同性经济视角下,具有经济民俗和民俗经济双重属性的佛山木版年画在科技时代难以再靠技术红利盘活文化市场,因此其生产性保护更多依靠文化生态的恢复和重建。在实践中,佛山木版年画呈现出以语言、仪式行为和物象三位一体的民俗叙事路径建构消费者的文化认同,并且在民俗叙事中突出历史性与时代性,不仅强化了人们对佛山木版年画的认知,还迎合了当代消费者的文化需求。Identity economy is an important category in economic folklore, emphasizing that identity is a crucial premise for folk production and consumption. From the perspective of identity economics, Foshan woodblock New Year prints, with their dual attributes of economic folklore and folk economy, face challenges in revitalizing the cultural market solely through technological advantage in the era of technology. Therefore, their productive protection relies more on restoring and reconstructing cultural ecosystem. In practice, they exhibit characteristics of constructing consumer cultural identity through a triad of language, ceremonial behavior, and material objects in folk narratives. Moreover, the folk narratives highlight the historical and contemporary nature of Foshan woodblock New Year prints. It not only strengthens consumer's historical recognition of Foshan woodblock New Year prints but also meets the cultural needs of contemporary consumers.

关 键 词：生产性保护 认同性经济 佛山木版年画 民俗叙事 

分 类 号：K890[历史地理—民俗学]