电子商务环境下物流配送优化策略研究——以京东物流为例  

Research on optimization strategy of logistics distribution in e-commerce environment:taking JD Logistics as an example

作　　者：王媛 Wang Yuan(Suzhou Top College of Information Technology,Suzhou 215300,China)

机构地区：[1]苏州托普信息职业技术学院,苏州215300

出　　处：《无线互联科技》2024年第7期125-128,共4页Wireless Internet Technology

基　　金：2023年度高校哲学社会科学研究一般项目,项目名称:互联网+背景下高职院校电子商务创新型人才培养模式研究,项目编号:2023SJYB1649。

摘　　要：随着电子商务的快速发展,物流配送成为该环境下至关重要一环。如何优化物流配送策略,提高配送效率,降低成本,成为亟待解决的问题。文章以京东物流为例,通过分析京东物流配送存在的问题,提出对应的物流配送优化策略,有效提高了京东物流的配送效率、竞争力以及顾客满意度,为电子商务发展提供强大后盾。通过对京东物流配送优化策略的研究,旨在为电子商务企业提供可借鉴的物流配送优化策略和方法,以促进整个电子商务行业的持续发展。With the rapid development of e-commerce,logistics distribution has become a crucial part of this environment.How to optimize logistics distribution strategy,improve distribution efficiency and reduce cost has become an urgent problem to be solved.Taking Jingdong Logistics as an example,this paper analyzes the problems existing in Jingdong logistics distribution and proposes corresponding logistics distribution optimization strategies to effectively improve the distribution efficiency,competitiveness and customer satisfaction of Jingdong Logistics and provide a strong backing for the development of e-commerce.Through the study of Jingdong logistics distribution optimization strategy,the aim is to provide e-commerce enterprises with logistics distribution optimization strategy and method for reference,so as to promote the sustainable development of the entire e-commerce industry.

关 键 词：京东物流 电子商务 物流配送 优化策略 

分 类 号：F713.3[经济管理—产业经济]