短视频平台中公共图书馆公众形象构建维度研究  

Research on the Dimensions of Public Image Construction of Public Library in Short Video Platform

作　　者：梁少博[1] 谢世绮 张静远 任梅 Liang Shaobo;Xie Shiqi;Zhang Jingyuan;Ren Mei

机构地区：[1]武汉大学信息管理学院

出　　处：《图书馆学研究》2024年第4期58-68,共11页Research on Library Science

基　　金：国家自然科学基金青年项目“基于情境视角的用户移动搜索跨应用行为策略与预测研究”(项目编号:72104187);国家重点研发计划课题“人工智能时代的智慧图书馆理论与方法创新”(项目编号:2023YFF0906801)的研究成果之一。

摘　　要：随着新媒体兴起,图书馆等公共文化机构逐渐重视在新媒体平台上构建、宣传自身的公众形象。文章通过收集省级及以上公共图书馆在抖音短视频平台上发布视频作品的量化数据,发现公共图书馆在短视频平台上形象构建维度主要包括图书馆设施、图书馆业务、图书馆社会服务、图书馆形象宣传和社会热点互动,在培育用户、社交互动方面仍有待提升。With the rise of new media,public cultural institutions such as libraries have gradually paid attention to building and promoting their public image on new media platforms.By collecting the quantitative data of the video works released by public libraries at the provincial level and above on the Douyin short video platform,this paper finds that the dimensions of image construction for public libraries on short video platforms mainly include library facilities,library business,library social services,library image promotion,and social hot topic interaction.However,there is room for improvement in user cultivation and social interaction.

关 键 词：公共图书馆 短视频 图书馆形象 图书馆服务 

分 类 号：G206[文化科学—传播学] G258.2