心理所有权的扩散与规训:明星粉丝的群体行为形成机制研究  

The Spread and Discipline of Psychological Ownership:A Study of Celebrity Fans’Group Behavior Formation Mechanism

作　　者：李秋霖 卜彦芳[2] LI Qiu-lin;BU Yan-fang(School of Journalism and Communication,University of Chinese Academy of Social Sciences,Beijing 102401;School of Economics and Management,Communication University of China,Beijing,100024)

机构地区：[1]中国社会科学院大学新闻与传播学院,北京102401 [2]中国传媒大学经济与管理学院,北京100024

出　　处：《汕头大学学报（人文社会科学版）》2023年第10期73-85,96,共14页Journal of Shantou University(Humanities and Social Sciences Edition)

基　　金：国家社科基金艺术学一般项目“形态·基因·模式:网生内容发展动力及趋势研究”(18BC038)。

摘　　要：粉丝作为愿意投入大量金钱、时间和情感的“超常消费者”,常常表现出超越其他消费者的积极性。而由于明星在现实世界的可触达性,明星粉丝经常会产生更加丰富的情感需求和行为冲动,行为动机更具有其特殊性。本文将心理所有权理论引入粉丝文化研究,以此探究粉丝对明星的心理所有权会如何影响粉丝的行为并作用于粉丝的群体行为。访谈22位粉丝发现,粉丝群体中存在的普遍性的心理所有权现象,它由粉丝之间的群体互动发展而来,并与个体心理所有权相互影响,而粉丝的个体心理所有权与集体心理所有权都会在社会情境下促使粉丝产生展示所有权关系的冲动,并在群体层面深刻影响粉丝群体的消费行为、公民行为与领地行为。As super consumers willing to invest money,time and emotion,fans often show more enthusiasm than other consumers.Due to the accessibility of stars in the real world,fans often have richer emotional needs and behavioral impulses,and their behavior motivations are more specific.This paper introduces the theory of psychological ownership into fan culture research to explore how fans'psychological ownership of celebrities affects their behavior and influences their group behaviors.Interviews with 22 fans show that fans’psychological ownership is collective,which develops through their group interaction and mutually influences their individual psychological ownership.Both individual and collective psychological ownership can trigger fans’impulse to display ownership relationship in social situations and profoundly affect their consumer behavior,civic behavior,and territorial behavior at the group level.

关 键 词：粉丝文化 心理所有权 群体行为 形成机制 

分 类 号：G206[文化科学—传播学]