新形势下服装艺术设计中色彩的搭配与运用研究  

Research on Color Matching and Application in Fashion Art Design under the New Situation

作　　者：华关翔 HUA Guanxiang(Queen Mary College of Nanchang University,Nanchang 330000,China)

机构地区：[1]南昌大学玛丽女王学院,江西南昌330000

出　　处：《鞋类工艺与设计》2024年第9期15-17,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：当前,我国社会物质基础改变显著,人民群众期望改善传统色彩搭配,提升日常生活质量。本文基于新形势背景下,分析服装艺术设计特质,把握色彩搭配功能,即审美功能与象征功能,探索服装设计色彩运用策略。我国设计人员应加强色彩搭配学习,把握设计潮流发展风向,科学协调色彩明暗关系,加大色彩创造力度,结合服装设计品牌定位,积极应用现代流行色,以此增强品牌服装吸引力与市场竞争力。Currently,the material foundation of China's society has undergone significant changes,and the people expect to improve traditional color matching and enhance the quality of daily life.This article is based on the new situation background,analyzing the characteristics of clothing art design,grasping the color matching function,namely aesthetic function and symbolic function,and exploring the strategy of color application in clothing design.Chinese designers should strengthen their learning of color matching,grasp the development trend of design trends,scientifically coordinate the relationship between color brightness and darkness,increase the intensity of color creation,combine with the positioning of clothing design brands,actively apply modern popular colors,in order to enhance the attractiveness and market competitiveness of brand clothing.

关 键 词：服装艺术设计 色彩搭配 色彩运用 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]