中国农户家庭体育消费影响因素与政策建议——基于2017年中国家庭金融调查的实证分析  

The influencing factors and policy suggestions for sports consumption among Chinese rural households——Based on the empirical analysis of Chinese household finance survey in 2017

作　　者：张巍 徐鑫[1] 周结友 ZHANG Wei;XU Xin;ZHOU Jieyou(School of Finance,Guangdong University of Finance&Economics,Guangzhou 510320,China;Institute for Contemporary China Studies,Tsinghua University,Beijing 100084,China;School of Sports Business,Guangzhou Sport University,Guangzhou 510500,China;Youth Sports Research Center,Guangzhou Sport University,Guangzhou 510500,China)

机构地区：[1]广东财经大学金融学院,广东广州510320 [2]清华大学国情研究院,北京100084 [3]广州体育学院体育商学院,广东广州510500 [4]广州体育学院青少年体育研究中心,广东广州510500

出　　处：《体育学刊》2024年第3期38-47,共10页Journal of Physical Education

基　　金：国家社会科学基金项目“新时代乡村振兴战略背景下乡村全民健身公共服务体系优化研究”(19BTY098)。

摘　　要：基于2017年中国家庭金融调查(CHFS)中超过2万户农户家庭的收入、资产和消费数据,借助Tobit模型的实证分析工具,对中国农民家庭体育消费的影响因素进行量化研究。研究发现,收入、资产、工作类型和居住地均会影响农户家庭体育消费,具体而言:(1)收入增加会促进农户体育消费,且收入弹性大于1,表明体育消费对农户而言是高档品。从细分类型看,财产性收入和转移性收入对体育消费促进作用显著,但工资收入和务农收入无显著作用。(2)资产规模同样正向促进农户体育消费,5种细分资产类型均正向促进农户体育消费。(3)从城乡比较看,工资收入会显著促进城镇家庭体育消费,农业收入会显著降低城镇家庭体育消费;土地资产显著促进农户体育消费,但对城镇家庭没有影响。(4)户主从事非农工作和进城生活(务工)均会显著增加家庭体育消费。Based on the income,asset and consumption data of more than 20,000 rural households from the 2017 Chinese Household Finance Survey(CHFS),this article studies the basic facts and influencing factors of sports consumption of Chinese rural households by using a Tobit model.The main finding is that income,asset,job type and residence all affect sports consumption of rural households.Specifically speaking:(1)An increase of income will promote farmers’sports consumption,and the income elasticity is greater than one,indicating that sports consumption is a high-end product for farmers.Property income and transfer income play a significant role in promoting sports consumption,but wage income and agriculture income have no significant effect.(2)The asset size also positively promotes farmers’sports consumption,and all five asset types positively influence farmers’sports consumption.(3)From the urban-rural comparative perspective,wage income significantly impacts sports consumption of urban households,while farm income significantly reduces sports consumption of urban households;land assets significantly promote sports consumption rural households, but have no effect on urbanhouseholds. (4) Both non-farm work and urban living (working) of household heads all significantly increasehousehold sports consumption.

关 键 词：体育消费 农户家庭 微观数据 量化研究 中国家庭金融调查 

分 类 号：G80-05[文化科学—运动人体科学]