中元节追思文化在品牌视觉设计中的演绎  

The Interpretation of Zhongyuan Festival Memorial Culture in Brand Visual Design

作　　者：陈紫玥 冯靖雪 杜羿纬[1] CHEN Ziyue;FENG Jingxue;DU Yiwei(Guangzhou Academy of Fine Arts,Guangzhou 510261,China)

机构地区：[1]广州美术学院,广东广州510261

出　　处：《鞋类工艺与设计》2024年第10期15-17,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：当前,我国关于中元节相关的品牌设计案例并不多见,而以西方节日为设计灵感的品牌设计却层出不穷。中元节的文化传播问题亟待解决。本文通过文献查阅法,结合设计学、符号学及民俗学相关理论,对中元节品牌活动的文化价值进行深入剖析,并对中元节相关的品牌设计案例进行梳理。进一步探讨了如何将中元节的文化元素、情感链接通过创新与设计手法融入品牌设计中,以及这种呈现方式对品牌形象、市场认知和文化传承所产生的影响。通过中元节文化的品牌设计,可以彰显民族特色,塑造民俗文化品牌,进而传承和弘扬传统文化。At present,there are few brand design cases related to Zhongyuan Festival Festival in China,while brand designs inspired by western festivals emerge in endlessly.The problem of cultural communication of Zhongyuan Festival needs to be solved urgently.Through the literature review method,combined with the relevant theories of design,semiotics and folklore,this paper deeply analyzes the cultural value of the brand activities of Zhongyuan Festival,and combs the brand design cases related to Zhongyuan Festival Festival.It further discusses how to integrate the cultural elements and emotional links of the Zhongyuan Festival into brand design through innovation and design techniques,and the impact of this presentation on brand image,market awareness and cultural inheritance.Through the brand design of Zhongyuan Festival Festival culture,we can highlight the national characteristics,shape the brand of folk culture,and then inherit and carry forward the traditional culture.

关 键 词：品牌设计 中元节 文化传承 纪念文化 

分 类 号：J524[艺术—艺术设计]