5G传播时代下温州瓯塑文化的创新应用与设计推广研究  

Research on Innovative Application and Design Promotion of Wenzhou Ousu Culture in the Era of 5G Communication

作　　者：成超 匡甜甜 范霖 王禧燕 CHENG Chao;KUANG Tiantian;FAN Lin;WANG Xiyan(Wenzhou Business College,School of Media and Art Design,Wenzhou 325035,China;Zhejiang Dongfang Polytechnic,School of Art and Design,Wenzhou 325011,China)

机构地区：[1]温州商学院传媒与设计艺术学院,浙江温州325035 [2]浙江东方职业技术学院艺术设计学院,浙江温州325011

出　　处：《鞋类工艺与设计》2024年第10期140-143,共4页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年度温州市基础性科研项目《元宇宙视域下瓯塑非遗文化数字化设计及传播路径研究》(项目编号:R2023009)。

摘　　要：瓯塑作为中国传统手工艺,承载了丰富的温州地域文化内涵和历史记忆,然而随着社会发展和科技进步,瓯塑非遗文化在5G传播时代下面临着内容及形式创新与推广方面的困境。研究通过分析5G传播的概念、技术框架及其在文化传播中的应用,扎根温州本地,结合瓯塑非遗文化的特点和推广现状,提出5G传播在瓯塑文化传播中的应用策略,以期加强温州瓯塑文化的创新应用与推广,实现瓯塑非遗文化的活化传承。As a traditional Chinese handicraft,Ousu carries a rich regional cultural connotation and historical memory of Wenzhou,but with the development of society and scientific and technological progress,Ousu intangible cultural heritage culture is facing the dilemma of content and form innovation and promotion in the era of 5G communication.By analyzing the concept,technical framework and application of 5G communication in cultural communication,this study takes root in Wenzhou,combines the characteristics and promotion status of Ousu intangible cultural heritage,and proposes the application strategy of 5G communication in Ousu cultural communication,in order to strengthen the innovative application and promotion of Wenzhou Ousu culture and realize the activation and inheritance of Ousu intangible cultural heritage.

关 键 词：瓯塑 5G传播技术 非遗文化传承与传播 

分 类 号：G249.27[文化科学]